TikTok has grown in popularity over the last few months with May web traffic increasing +1100% YoY and monthly active users increasing by 165% YoY.
On TikTok, there are numerous CBD related hashtags that are being used with some ranging in the millions of views.
CBD related TikTok content falls into a range of buckets such as product showcases, CBD for pets, influencer partnerships, education, & humour.
There are not many CBD-related TikTok accounts. Even those currently on the platform have minimal videos posted & small followings. This leaves a gap which can be capitalized on if social bandwidth exists.