Promoting CBD Products on TikTok

April 1, 2020

Cannabis

TikTok has grown in popularity over the last few months with May web traffic increasing +1100% YoY and monthly active users increasing by 165% YoY.

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On TikTok, there are numerous CBD related hashtags that are being used with some ranging in the millions of views.

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CBD related TikTok content falls into a range of buckets such as product showcases, CBD for pets, influencer partnerships, education, & humour.

@meredouble2
♬ оригинальный звук - meredouble2

@g4r4ng4ntu3k coba ah ikutan 😁😁#fyp #fypd #panikgakpaniklahmasakenggak #LoveMumsSmile #fypdoang #fyplirik #lyrics ♬ original sound - pasti_kenal_HELMI

@fun4u44
dangerous love💘💘
♬ original sound - fun4u44

@pilotchezka aircraft tour coming up on my yt channel this saturday✨ #pilotchezka ♬ оригинальный звук - Chiller

@gueco_gabby 🔥🏀 #guecotwinsballin #guecotwins #summershred @brycedg ♬ My Neck My Back - bryce

There are not many CBD-related TikTok accounts. Even those currently on the platform have minimal videos posted & small followings. This leaves a gap which can be capitalized on if social bandwidth exists.