![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/5fc03663b2be47829a1a7c60_Key%20Digital%20Channels%20For%20A%20Branded%20Streaming%20Service%20%E2%80%94%20CBC%20Gem%20%E2%80%94%20News%20%26%20Media%20%E2%80%94%20Q3%202020.png)
Key Digital Channels For A Branded Streaming Service
Key Takeaways
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60c7bc0338e68af93665a498_Key%20Takeaways%20%E2%80%93%C2%A0Divider%20%E2%80%93%C2%A0Gradient.png)
A holistic digital marketing strategy rallying around a strong streaming sub-brand can engage the audience very effectively.
Channels to Focus on:
- Paid Search
- Organic Search
- Referrals
- Direct
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.
![Direct](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60b91f017b4cf6751f15e449_Screenshot%20at%20Jun%2003%2014-27-00.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.
![Referral](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60b91f173a15278f614a222b_Screenshot%20at%20Jun%2003%2014-26-33.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.
![Organic Search](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60b91f566b55f456b7265459_Screenshot%20at%20Jun%2003%2014-28-27.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.
![Paid Search](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60b91f2de060b0a53bddbce0_Screenshot%20at%20Jun%2003%2014-26-42.png)
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