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Key Digital Channels For A Branded Streaming Service

Search
July 1, 2020
Media & Entertainment

Key Takeaways

A holistic digital marketing strategy rallying around a strong streaming sub-brand can engage the audience very effectively. 

Channels to Focus on:

  • Paid Search
  • Organic Search
  • Referrals
  • Direct

Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.

Direct

Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.

Referral

Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.

Organic Search

Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.

Paid Search

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Key Digital Channels For A Branded Streaming Service

July 1, 2020
Media & Entertainment

Key Takeaways

A holistic digital marketing strategy rallying around a strong streaming sub-brand can engage the audience very effectively. 

Channels to Focus on:

  • Paid Search
  • Organic Search
  • Referrals
  • Direct

Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.

Direct

Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.

Referral

Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.

Organic Search

Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.

Paid Search

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