Learn More About Custom Research
Create a Free Account
Close modal icon

Want More Insights?

A Free Account unlocks access to hundreds of insights on the best content, ads, partnerships, and campaigns to reach your audience.

CREATE A FREE ACCOUNT →

Want custom insights to inform your strategy?

RightMetric offers on-demand marketing research. Whether it’s identifying content whitespace, creating your social media strategy, or planning paid media; get customized, impactful competitor & audience insights — quickly and affordably.

Get custom insights →

“Quickly gives us an idea of content that will resonate with our audiences and the most efficient channels to deliver it on”

Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

“Lots of actionable insights. Very Impactful.”

TJ Walker

Founder & CEO
Scroll For More

“Quickly gives us an idea of content that will resonate with our audiences and the most efficient channels to deliver it on”

Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

“Lots of actionable insights. Very Impactful.”

TJ Walker

Founder & CEO
Scroll For More

Key Digital Channels For A Branded Streaming Service

July 1, 2020
Media & Entertainment

Key Takeaways

A holistic digital marketing strategy rallying around a strong streaming sub-brand can engage the audience very effectively. 

Channels to Focus on:

  • Paid Search
  • Organic Search
  • Referrals
  • Direct

Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.

Direct

Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.

Referral

Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.

Organic Search

Beyond offering a unified experience across devices for users, CBC Gem has also benefited from a different digital marketing strategy versus the old ‘Watch CBC’.

Paid Search

Make your digital strategy bulletproof.

Get insights like these, customized for your audience and competitors.

Learn about Research-AS-A-SERVICE →

Is the #1 on-demand audience & competitor research service for marketing strategists.

Learn about RESEARCH-ON-DEMAND →

Latest Research

See More →