Learn More About Custom Research
Create a Free Account
Close modal icon

Want More Insights?

A Free Account unlocks access to hundreds of insights on the best content, ads, partnerships, and campaigns to reach your audience.

CREATE A FREE ACCOUNT →

Want custom insights to inform your strategy?

RightMetric offers on-demand marketing research. Whether it’s identifying content whitespace, creating your social media strategy, or planning paid media; get customized, impactful competitor & audience insights — quickly and affordably.

Get custom insights →

“Quickly gives us an idea of content that will resonate with our audiences and the most efficient channels to deliver it on”

Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

“Lots of actionable insights. Very Impactful.”

TJ Walker

Founder & CEO
Scroll For More

“Quickly gives us an idea of content that will resonate with our audiences and the most efficient channels to deliver it on”

Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

“Lots of actionable insights. Very Impactful.”

TJ Walker

Founder & CEO
Scroll For More

Increasing Instagram Followers by 15X With Contesting & Influencers

April 1, 2020
Cannabis

Key Findings

Chime is driving significant audience growth on Instagram using cash giveaways: the Chime account has seen dramatic increases in monthly follower growth as a result of engagement-focused giveaway contests. 

Chime built a large millennial following on Instagram through portraying a youthful brand voice via memes, cultural references, and working with relevant influencers

What Brands Should Be Thinking About

Run giveaway contests on Instagram: Contests that have minimal barriers to entry (ie. details and time spent to enter) generate significant engagement when users are prompted to engage/follow when incentivized with a prize - this provides a pipeline to new followers, where they can then be converted into customers through additional incentives.

If you want to reach millennials, speak their language:

Convey a youthful tone of voice with casual slangs and trending hashtags or use humour to resonate with a younger audience through the use of memes.

In January, Chime Bank saw a +1599% increase in new monthly Instagram followers compared to the 2019 average, followed by a +1319% increase in April.

IG Followers Gained per month

These major spikes in monthly followers growth to can be attributed to Chime’s acquisition strategy of running cash giveaways, which require users to follow their account, post using their hashtags, and if selected, to open a Chime Spending Account.

Spike in Folowers
Click to View., Click to View., Click to View.

Aside from contest/giveaway posts, the top performing organic content buckets on Chime’s Instagram page are....

Organic Content
Click to View., Click to View., Click to View.


To further appeal to Gen Z, Chime began an influencer partnership in July with global rap sensation 21Savage, which aimed to promote financial literacy for elementary, middle & high school students - which contributed to a +2.7K rise in followers.

GenZ
Click to View., Click to View.

Make your digital strategy bulletproof.

Get insights like these, customized for your audience and competitors.

Learn about Research-AS-A-SERVICE →

Is the #1 on-demand audience & competitor research service for marketing strategists.

Learn about RESEARCH-ON-DEMAND →

Latest Research

See More →