Content & Messaging — Answer the Audience’s Questions: In the Running Content Case Study we determined that educational/tutorial style content pieces are often some of the highest performing posts across all major social platforms. Taking inspiration from the audience’s Google searches & reddit advice threads around niche run-related topics can help ideate top-performing content.
Based on our analysis of Google search data, consider creating content ‘buckets’ to answer these audience questions:
The most popular questions being asked on Google about running are related to health & fitness, more specifically about weight loss and strength training.
Digging deeper, the specific questions that runners are asking about health & fitness on Google are:
Digging deeper, the specific questions that runners are asking about clothes & gear on Google are:
Digging deeper, the specific questions that runners are asking about comparison, tips & tricks and recovery on Google are:
The most popular questions being asked on Reddit about running are related to training, more specifically about endurance and pacing.
Digging deeper, the specific questions that runners are asking about training on Reddit are:
Endurance
Pacing
Running Faster
Longer Distances
Marathons
Digging deeper, the specific questions that runners are asking about clothing & gear on Reddit are:
Shoe Recommendations
Shoe Injuries
Clothing & Accessories
Fit
Digging deeper, the specific questions that runners are asking about apps & tech, recovery, motivation, stretching and audio on Reddit are:
Apps & Tech
Recovery & Pain
Motivation
Stretching
Audio