Content & Messaging — Answer the Audience’s Questions: Looking at high volume questions on Google across North American and African countries, we identified the top question buckets that parents are searching for online.
These content buckets can be incorporated into video content, provide inspiration for new content, as well as serve as guides to video content organization (playlists, titles, video tags, etc.)
Top question categories:
In North America, top searches relating to kids content primarily revolved around:
Majority of the questions around content recommendations for kids were age-specific (i.e. content for 1 year old, etc.)
Regarding child safety, parents mainly want to know whether the content they show their kids is safe for them, and how to best make social media safe for their kids.
Parents are seeking advice from other parents online about their child-raising experiences, particularly around content consumption.
In Africa, top searches relating to kids content primarily revolved around:
Recommendation searches in Africa and North America were largely the same, with African search results being less age-specific.
Parents in Africa are particularly curious about educational content and how to monitor their kids’ online activities.
Similar to North American parents, parents in Africa search for questions around the safety of online videos and video platforms.