Content & Messaging — Answer the Audience’s Questions: By looking at high volume searches from Google UK and various UK-based cannabis subreddits, we determined the top questions and topics that UK audiences are searching for online.
Use these content buckets to ideate top-performing content for your blog, social platforms, and even website FAQ sections:
Legality: The legality of cannabis is a popular topic, both on Google and on reddit for UK audiences. Questions on Google mainly revolve on users asking which countries have legalized weed, sometimes in relations to travel concerns. On reddit, users are asking for where to legally buy cannabis products in the UK, sharing petition signings, and even letters to their local MP.
The most popular questions being asked on Google in the UK about cannabis are related to symptoms & side effects, health & safety, and the use cases for cannabis.
Digging deeper, the specific questions that people are asking about cannabis symptoms & side effects on Google (UK) are:
Digging deeper, the specific questions that people are asking about cannabis health & safety on Google (UK) are:
Digging deeper, the specific questions that people are asking about cannabis “what it helps with”, about & origins, and legality on Google (UK) are:
Here are examples of highly engaged articles that draw content ideas from trending search data:
The sample size for UK-based reddit forums is not large enough to be statistically significant; however, post examples have been updated to reflect UK audience sentiments. Updated post examples are highlighted.
The most popular questions being asked on reddit (global) about cannabis are related to usage & benefits, symptoms & side effects, and ways to use.
Digging deeper, the specific questions that users on reddit are asking about cannabis usage & benefits are:
Digging deeper, the specific questions that users on reddit are asking about cannabis symptoms & side effects are:
Digging deeper, the specific questions that users are asking on reddit about cannabis ways to use, recommendations, and culture & opinions are:
A dominant topic unique to UK-based cannabis subreddits revolves around the legality issue of cannabis.