Financial Industry Organic Social Trends in 2021:
The Financial Industry Organic Social Trends in 2021 report addresses:
From November 2019 to October 2021, BMO has seen the largest growth in following for YouTube (+70%) and Instagram (+28%).
From November 2019 to October 2021, TD has seen the largest growth in following for YouTube (+23%) and Instagram (+20%).
From November 2019 to October 2021, Scotiabank has seen the largest growth in following for Instagram (+17%) and YouTube (+15%).
From November 2019 to October 2021, CIBC has seen the largest growth in following for YouTube (+19%) and Instagram (+11%).
From November 2019 to October 2021, RBC has seen the largest growth in following for Instagram (+19%) and YouTube (+15%).
In Q3 2021, on average the Big 5 Banks posted the most on YouTube (94 posts per quarter) followed by Twitter (73 posts per quarter).
In Q3 2021, the Big 5 Banks posted an average of 21 times in the quarter, or 7 times per month on Instagram. CIBC made the highest amount of posts (30) and TD made the lowest amount of posts (9).
In Q3 2021, the Big 5 Banks posted an average of 59 times in the quarter, or 19 times per month on Facebook. BMO made the highest amount of posts (106) and Scotiabank made the lowest amount of posts (29).
In Q3 2021, the Big 5 Banks posted an average of 72 times in the quarter, or 24 times per month on Twitter. BMO made the highest amount of posts (131) and Scotiabank made the lowest amount of posts (29).
In Q3 2021, the Big 5 Banks posted an average of 94 times in the quarter, or 31 times per month on YouTube. CIBC made the highest amount of posts (151) and Scotiabank made the lowest amount of posts (30).
In Q3 2021, BMO’s social initiative posts focused on community events and support to Indigenous and Afghan communities. Company news posts focused on praise BMO has received as well as job opportunities. Product posts highlight key benefits of their services and Investment posts supported BMO clientele with their learning.
Social Initiatives
Company News
Product
Investment
In Q3 2021, TD’s mortgage posts focused on mortgage support & offerings. Social initiative posts focused on the LGBTQIA2S+ and Indigenous communities. Information posts provided insight into how to manage finances and learn more about money while Investment posts shared tips and news in the investment world.
Mortgage
Social Initiatives
Information
Investment
In Q3 2021, Scotiabank’s Social Initiative posts focused on supporting Indigenous communities and the arts. Information posts focused on providing financial advice while Product posts highlighted key benefits of Scotiabank’s services. Investment posts discussed topics to support day traders navigate their finances.
Social Initiatives
Information
Product
Investment
In Q3 2021, CIBC’s Rebrand posts focused on highlighting their new logo and tagline “Ambitions Made Real”. Social Initiative posts encouraged the public to get vaccinated as well as sharing CIBC’s support to natural disasters with Red Cross. Information posts and Product posts highlighted ways to learn about finances and use CIBC offerings.
Rebrand
Social Initiatives
Information
Product
In Q3 2021, RBC’s Social Initiative posts focused on supporting Olympic athletes and Indigenous communities. Information posts discussed how to stay safe online while Company News posts highlighted RBC’s notable accomplishments. Product posts shared the benefits of opening a credit card with RBC.
Social Initiatives
Information
Company News
Product
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