![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6388e84abb8bd87653a2bf64_Aerial%20Sports%20Social%20Whitespace%20Map%E2%84%A2%20Q4%202022.png)
Aerial Sports Social Whitespace Map™ Q4 2022
How the Social Whitespace Map™ Methodology Works
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6388e88ea249e6eb1bd3bfaf_methodology%20slide.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Key Takeaways
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60c7bc0338e68af93665a498_Key%20Takeaways%20%E2%80%93%C2%A0Divider%20%E2%80%93%C2%A0Gradient.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6388e8d6fd0c93c89d9ffd3e_key%20takeaways.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
From August 2022 to October 2022, the Aerial Sport Audience Attention was the highest on TikTok, followed by YouTube and Facebook.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6388e9041272d59e373774b9_Audience%20Attention.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
However, Aerial Sport Competitors’ Focus is highest on TikTok and Instagram.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6388e931ddc8a1d91a4460f4_Competitor%20Focus.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
There is whitespace opportunity on YouTube, Facebook and Twitter where there is high Audience Attention and low Competitor Focus.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6388e95c0c82d451d014312a_Whitespace.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Instagram and TikTok are oversaturated platforms with high Competitor Focus and low Audience Attention.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6388e9926b015a656ef0d762_oversaturated.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Audience attention on all platforms except Pinterest remains stable, with less than a 10% change in the past three months.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6388e9b4833a72a7cb04329c_stable.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Audience Attention is growing on Pinterest, with an 11% in the past three months.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6388e9d3867835f15d1affc5_growing.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Competitor Focus is growing significantly on Instagram in the past three months.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6388e9fd58b8896eaf9333e4_growing%20significantly.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
In the past three months, Competitor Focus shrank significantly on Facebook, Twitter, TikTok and Snapchat.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/638e234554d9d20189355a4c_Shrank%20Significantly.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
In the past three months, Competitor Focus remained stable on YouTube with less than 10% change.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/638e2382b63a90cb5d447cae_Remained%20Stable.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Competitors in the Aerial Sports industry are currently not active on Pinterest, Reddit and Twitch. Only Freddy Chase is active on Snapchat.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6388ea9025a4af499171b428_not%20active.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
*Composite metric consists of video views, Monthly Active App Users, and Monthly Unique Site Visitors
*Composite metric consists of post cadence, audience growth, engagement volume, organic video views.
*Competitor’s focus is comprised of the top 15 brands in the Aerial Sport industry.
*Only Freddy Chase is active on Snapchat.
Make your digital strategy bulletproof.
Get insights like these, customized for your audience and competitors.
Learn about Research-AS-A-SERVICE →