Aerial Sports Social Whitespace Map™ Q4 2022

How the Social Whitespace Map™ Methodology Works

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Key Takeaways

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From August 2022 to October 2022, the Aerial Sport Audience Attention was the highest on TikTok, followed by YouTube and Facebook.

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However, Aerial Sport Competitors’ Focus is highest on TikTok and Instagram.

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There is whitespace opportunity on YouTube, Facebook and Twitter where there is high Audience Attention and low Competitor Focus.

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Instagram and TikTok are oversaturated platforms with high Competitor Focus and low Audience Attention.

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Audience attention on all platforms except Pinterest remains stable, with less than a 10% change in the past three months.

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Audience Attention is growing on Pinterest, with an 11% in the past three months.

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Competitor Focus is growing significantly on Instagram in the past three months.

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In the past three months, Competitor Focus shrank significantly on Facebook, Twitter, TikTok and Snapchat.

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In the past three months, Competitor Focus remained stable on YouTube with less than 10% change.

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Competitors in the Aerial Sports industry are currently not active on Pinterest, Reddit and Twitch. Only Freddy Chase is active on Snapchat.

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*Composite metric consists of video views, Monthly Active App Users, and Monthly Unique Site Visitors

*Composite metric consists of post cadence, audience growth, engagement volume, organic video views.

*Competitor’s focus is comprised of the top 15 brands in the Aerial Sport industry.

*Only Freddy Chase is active on Snapchat.