Aerial Sports Social Whitespace Map™ Q4 2022

December 1, 2022
Sporting Goods & Outdoor

How the Social Whitespace Map™ Methodology Works

Key Takeaways

From August 2022 to October 2022, the Aerial Sport Audience Attention was the highest on TikTok, followed by YouTube and Facebook.

However, Aerial Sport Competitors’ Focus is highest on TikTok and Instagram.

There is whitespace opportunity on YouTube, Facebook and Twitter where there is high Audience Attention and low Competitor Focus.

Instagram and TikTok are oversaturated platforms with high Competitor Focus and low Audience Attention.

Audience attention on all platforms except Pinterest remains stable, with less than a 10% change in the past three months.

Audience Attention is growing on Pinterest, with an 11% in the past three months.

Competitor Focus is growing significantly on Instagram in the past three months.

In the past three months, Competitor Focus shrank significantly on Facebook, Twitter, TikTok and Snapchat.

In the past three months, Competitor Focus remained stable on YouTube with less than 10% change.

Competitors in the Aerial Sports industry are currently not active on Pinterest, Reddit and Twitch. Only Freddy Chase is active on Snapchat.

*Composite metric consists of video views, Monthly Active App Users, and Monthly Unique Site Visitors
*Composite metric consists of post cadence, audience growth, engagement volume, organic video views.
*Competitor’s focus is comprised of the top 15 brands in the Aerial Sport industry.
*Only Freddy Chase is active on Snapchat.

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