Top Performing Content Buckets Q3 2021 on Twitter | Food & Beverage
July 27, 2021
Food & Beverage
The top content buckets for the Food & Beverage industry in Q3 2021 on Twitter are as follows:
1. Sharing Holidays
Food and beverage companies using hallmark holidays to celebrate those around us with food.
Best Practices
- Image Posts
- Spread positive messages for upcoming holidays like Mother’s Day.
- Include intimate images to bring you closer to your audience.
Opportunities
- Use captions to let your viewers know what you’re appreciating and celebrating.
- Make it an engaging experience by hosting online events related to the holiday.
- Create an activation that is on-brand and offers value to your audience with your product.
ER: 0.7%
ER: 0.03%
ER: 0.01%
2. Encouraging Engagement
Food and beverage companies using calls to action to encourage their followers to participate in their posts and share.
Best Practices
- Image and Poll Posts
- Encourage your audience to take action on your posts with polls, quizzes and giveaways..
- Post thought-provoking questions to get your followers thinking.
Opportunities
- Use whitespace formatting in Tweets to help set content apart.
- Engage further by providing a poll from Twitter’s native features.
- Use activations to get followers trying your product and sharing amongst friends.
ER: 0.9%
ER: 0.2%
ER: 0.2%
3. Environmental Messaging
Food and beverage companies talking about their commitment to helping the world be a better and more sustainable place.
Best Practices
- Image Posts
- Amplify the values behind your brand.
- Use bold imagery to make an impact with your statements.
Opportunities
- Discuss what propels and excites your company in its broader long-term goals.
- Make it clear what ingredients are leading in your products that enable you to help a cause.
- Make it easy for your followers to follow suit by providing resources to learn more.
ER: 0.3%
ER: 0.2%
ER: 0.01%
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