![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6101a8f7e0c6cc78d10e6037_Top%20Performing%20Content%20%20Buckets%20Q2%202021%20on%20Pinterest%20-%20Food%20%26%20Beverage.png)
Top Performing Content Buckets Q3 2021 on Pinterest | Food & Beverage
The top content buckets for the Food & Beverage industry in Q3 2021 on Pinterest are as follows:
1. Product Packaging Imagery
Food and beverage companies sharing professional product imagery for a refreshing content experience.
Best Practices
- 4:5 Image Pins
- Show your product in use as well as with packaging.
- Create a focus point for your packaging that will help Pinners remember it.
Opportunities
- Use the caption to talk about your product.
- Make it stand out so Pinners can recall it when shopping.
- Let viewers know where they can buy it or learn more about the product.
*The number of saves on a Pin are private and cannot be included in reporting.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
2. Themed Recipes
Food and beverage companies using themes to build a series of recipes or suggestions around one concept.
Best Practices
- 4:5 Image Pins
- Think of helpful themes that can guide Pinners for their meal planning.
- Use graphics on your images to help set the category.
Opportunities
- Keep a consistent cadence of offering themed recipes or ideas.
- Use your other social networks to see what people are looking for.
- Create a click-through link for Pinners to visit your website.
*The number of saves on a Pin are private and cannot be included in reporting.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
3. Incorporate Video Pins
Food and beverage companies incorporating video footage into their Pin feed to show how their ingredients are used in action.
Best Practices
- 4:5 Ratio Videos
- Show recipes bring made in action.
- Work video content in with branded graphics.
Opportunities
- Give your Pinners a realistic idea of what your product looks like.
- Provide inspiration on ways to cook and use the product.
- Include product imagery to help Pinners remember your branding.
*The number of saves on a Pin are private and cannot be included in reporting.
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