Top Performing Content Buckets Q3 2021 on Pinterest | Food & Beverage

The top content buckets for the Food & Beverage industry in Q3 2021 on Pinterest are as follows:‍

1. Product Packaging Imagery

Food and beverage companies sharing professional product imagery for a refreshing content experience.

Best Practices

• 4:5 Image Pins
• Show your product in use as well as with packaging.
• Create a focus point for your packaging that will help Pinners remember it.

Opportunities

• Use the caption to talk about your product.
• Make it stand out so Pinners can recall it when shopping.
• Let viewers know where they can buy it or learn more about the product.

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*The number of saves on a Pin are private and cannot be included in reporting.

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2. Themed Recipes

Food and beverage companies using themes to build a series of recipes or suggestions around one concept.

Best Practices

• 4:5 Image Pins
• Think of helpful themes that can guide Pinners for their meal planning.
• Use graphics on your images to help set the category.

Opportunities

• Keep a consistent cadence of offering themed recipes or ideas.
• Use your other social networks to see what people are looking for.
• Create a click-through link for Pinners to visit your website.

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*The number of saves on a Pin are private and cannot be included in reporting.

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3. Incorporate Video Pins

Food and beverage companies incorporating video footage into their Pin feed to show how their ingredients are used in action.

Best Practices

• 4:5 Ratio Videos
• Show recipes bring made in action.
• Work video content in with branded graphics.

Opportunities

• Give your Pinners a realistic idea of what your product looks like.
• Provide inspiration on ways to cook and use the product.
• Include product imagery to help Pinners remember your branding.

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*The number of saves on a Pin are private and cannot be included in reporting.