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“Quickly gives us an idea of content that will resonate with our audiences and the most efficient channels to deliver it on”

Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

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TJ Walker

Founder & CEO
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“Quickly gives us an idea of content that will resonate with our audiences and the most efficient channels to deliver it on”

Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

“Lots of actionable insights. Very Impactful.”

TJ Walker

Founder & CEO
Scroll For More

Supporting a Digital Grocery Flyer With Paid Ads

April 1, 2020
Grocery

Walmart increased their monthly Facebook ad spend for digital flyers by +93% to $69K. This led to an 8% increase in web traffic to Walmart’s digital flyer page. 

Ad #1, Ad #2


Walmart ads are product focused and the copy does not use the words “digital flyer”, despite the ad directing users to the flyer page.

Ad #1, Ad #2, Ad #3

In contrast, competitors such as Superstore and Loblaws launched their digital flyer campaign by serving general awareness ads which resulted in a +136% and +141% increase in web traffic to the digital flyer page.   

Click to view the ad
Click to view the ad


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