Supporting a Digital Grocery Flyer With Paid Ads
Walmart increased their monthly Facebook ad spend for digital flyers by +93% to $69K. This led to an 8% increase in web traffic to Walmart’s digital flyer page.
Walmart ads are product focused and the copy does not use the words “digital flyer”, despite the ad directing users to the flyer page.
In contrast, competitors such as Superstore and Loblaws launched their digital flyer campaign by serving general awareness ads which resulted in a +136% and +141% increase in web traffic to the digital flyer page.
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