![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/5fc051669d2e7a3b0224fa74_Supporting%20a%20Digital%20Grocery%20Flyer%20With%20Paid%20Ads%20%E2%80%94%20Walmart%20%E2%80%94%20Grocery%20%26%20Retail%20%E2%80%94%20Q2%202020.png)
Supporting a Digital Grocery Flyer With Paid Ads
Walmart increased their monthly Facebook ad spend for digital flyers by +93% to $69K. This led to an 8% increase in web traffic to Walmart’s digital flyer page.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60c1422e4abeaa196b39fc8a_Walmart%20digital%20spend%20increase.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Walmart ads are product focused and the copy does not use the words “digital flyer”, despite the ad directing users to the flyer page.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60c142e5f56bb37776d499ac_Walmart%20facebook%20ads.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60c143abb0319e2dca6c2743_Walmart%20%E2%80%93%20Product%20Ads%20best%20practices.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
In contrast, competitors such as Superstore and Loblaws launched their digital flyer campaign by serving general awareness ads which resulted in a +136% and +141% increase in web traffic to the digital flyer page.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60c14631a6e79214f71ef227_Superstore%20%E2%80%93%20Digital%20Flyer%20Ad.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60c14679616d3ada7932352f_Loblaws%20Digital%20Flyer%20AD.png)
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