![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/5fb46f5a3fe69e162baf0db0_Supporting%20a%20Digital%20Flyer%20With%20Paid%20Ads%20%E2%80%94%20Real%20Canadian%20Superstore%20%E2%80%94%20Grocery%20%26%20Retail%20%E2%80%94%20Q2%202020.png)
Supporting a Digital Flyer With Paid Ads
In April, The Real Canadian Superstore saw a +136% MoM increase in web traffic to their digital flyer webpage.
![Superstore - Fllyer Web Traffic](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60afa539f2fa8f13bfc68036_Superstore%20-%20Fllyer%20Web%20Traffic.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Despite cutting flyer-focused ad spend on YouTube in April, Superstore drastically increased their flyer-focused spend on Facebook after spending almost nothing on promoting their flyer in March.
![Superstore - Ad Spend](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60afa582fa9a5f1445d569c1_Superstore%20-%20Ad%20Spend.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Top ad creatives on Facebook were focused on generating awareness around their official transition to a digital-only flyer - which launched mid-month. Ad copy aimed to instruct new users on how and where to find the now digital flyer, while reassuring the same value.
![Superstore - Facebook Top Ads](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60afa5ed1a4c44970f215459_Superstore%20-%20Facebook%20Top%20Ads.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
A similar approach was employed by No Frills - which followed in the footsteps of Superstore in launching a digital-only flyer on the same day, albeit using their signature vibrant, simple branding style.
![No Frills - Digital Flyer Ads](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60afa67a5021733a3ea60c0a_No%20Frills%20-%20Digital%20Flyer%20Ads.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
As a result, No Frills saw a +63% increase in flyer web traffic from Mar. to Apr. Though, this is only an 11% increase from February and maybe also be a result of a 57% increase in overall web traffic from Mar. to Apr.
![No Frills - Flyer Web Traffic](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60afa7c515ee31a2858d7da8_No%20Frills%20-%20Flyer%20Web%20Traffic.png)
Make your digital strategy bulletproof.
Get insights like these, customized for your audience and competitors.
Learn about Research-AS-A-SERVICE →