![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/5fb473ab6a0b9c2ef2451f46_Promoting%20CBD%20Products%20on%20TikTok%20%E2%80%94%20Cannabis%20%E2%80%94%20Q2%202020.png)
Promoting CBD Products on TikTok
TikTok has grown in popularity over the last few months with May web traffic increasing +1100% YoY and monthly active users increasing by 165% YoY.
![Monthly Web Traffic](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60afb38464cd88e47ec1e148_Monthly%20Web%20Traffic.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
On TikTok, there are numerous CBD related hashtags that are being used with some ranging in the millions of views.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60afb3f94ea8b1f9d985c9ad_CBD%20Hashtags.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
CBD related TikTok content falls into a range of buckets such as product showcases, CBD for pets, influencer partnerships, education, & humour.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
There are not many CBD-related TikTok accounts. Even those currently on the platform have minimal videos posted & small followings. This leaves a gap which can be capitalized on if social bandwidth exists.
![TikTok Accounts](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60afb440e5c862e3dad73c6e_TikTOk%20Accounts.png)
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