Revolut, a Fintech company from the UK, increased their email web traffic by +100% MoM during the holiday season in 2020. Revolut focused on the following email campaigns:
Amongst the competitive set of Fintech companies in the UK, Revolut has the largest email list size of 5.2M as of September 2021.
Email web traffic to revolut.com peaked in December 2020, with a +100% increase compared to the previous month.
In December, the email sending volume was +36% higher compared to the average amount of emails sent (15M). During this time period, Revolut sent out 5 holiday-themed emails.
Personalized End-of-Year Wrap Up. At the end of December, Revolut sent out an end-of-year review where they summarized each user’s spending and saving habits for the year 2020. The aim of the campaign is to help users identify their spending habits to hopefully save more money in the next year.
Brands such as Spotify have been known to create personalized year-in-reviews every year. Personalized content tends to have a much higher click-through and engagement rate because it speaks directly to the reader.
Subject Line: Your 2020 #RevReview is here 🤓
Read Rate: 30%
Handpicked Rewards. Revolut sent out an email containing handpicked rewards just in time for the holiday season, adding a touch of personalization. The email highlights the “rewards” tab on the Revolut app which contains various offers from partner brands such as Reebok, PureGym, and Tidal.
Subject Line: Treat yourself 🎁
Read Rate: 33%
Holiday Themed App Updates. Revolut aims to increase app usage by highlighting festive updates just in time for gift giving. The brand also highlights several different features (add a personal note & scheduling gifts) on the app that will be helpful for the holiday season.
Subject Line: Cash gifting just got festive ☃️
Read Rate: 17%
New Year Resolution Features. For New Years Eve, Revolut sent out an email highlighting various features that help users with their money saving habits for the new year.
Highlighted features include:
Subject Line: Happy New Year from
Read Rate: 24%
Tie-in Holiday Messaging to Promotions. Revolut took the holiday season as an opportunity to promote their Visa card which allows users to get a certain percentage back once they have used the card 5 times. The email acts as as gentle reminder for those who have not used the visa card in a while during the shopping season.
Sense of Urgency. The Revolut Visa promotion was only available until December 31st, which triggers a sense of urgency for users to take action.
Subject Line: Get money back
Read Rate: 17%