![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/5fc0406fb2be47034d1a954a_7%20Simple%20Tactics%20cbdMD%20Uses%20to%20Lead%20the%20Market%20on%20Instagram%20%E2%80%94%20cbdMD%20%E2%80%94%20Cannabis%20%E2%80%94%20Q2%202020.png)
7 Simple Tactics cbdMD Uses to Lead the Market on Instagram
On Instagram, cbdMD maintains a significantly larger audience in comparison to the competitive set - with 96% more followers than the next closest competitor, Charlotte’s Web.
![Audience Size](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60ba58bcb73a8d357ee29627_Screenshot%20at%20Jun%2004%2012-45-39.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
From a content perspective, top performing posts on the cbdMD Instagram page can be bucketed into three primary categories: athlete ambassadors, launches of new cbdMD products, and free product giveaways.
![Top Performing Post](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60ba591c15a1fb558e4e1b1c_Screenshot%20at%20Jun%2004%2012-47-14.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
From a tactical perspective, these are some of the Instagram best practices used by cbdMD...
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60ba5959fe28cb2a84c75f40_Screenshot%20at%20Jun%2004%2012-48-16.png)
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