Want More Insights?

A Free Account unlocks access to hundreds of insights on the best content, ads, partnerships, and campaigns to reach your audience.

CREATE A FREE ACCOUNT →

“Quickly gives us an idea of content that will resonate with our audiences and the most efficient channels to deliver it on”

Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

“Lots of actionable insights. Very Impactful.”

TJ Walker

Founder & CEO

Scroll For More

7 Simple Tactics cbdMD Uses to Lead the Market on Instagram

July 1, 2020

Cannabis

Download as PDF

On Instagram, cbdMD maintains a significantly larger audience in comparison to the competitive set - with 96% more followers than the next closest competitor, Charlotte’s Web.

Audience Size — cbdMD, Charlotte’s Web, Medterra, NuLeaf Naturals, HempFusion

‍

From a content perspective, top performing posts on the cbdMD Instagram page can be bucketed into three primary categories: athlete ambassadors, launches of new cbdMD products, and free product giveaways.