Charlie Grinnell
The Marketing Outsight Expert
Your audience is drowning in data, but flying blind. Charlie helps marketing leaders escape their internal echo chambers to see audience shifts, competitor moves, and platform changes before their competitors do.
Contrarian POV
Why your internal dashboards are lying to you.
Actionable Strategy
How to replace static personas with live, real-world digital behavior.
Built for Your Audience
Sharp, evidence-led ideas for CMOs, VPs, and brand directors who need to move faster than their current data allows.
Seen On Stages & Podcasts Across North America
Spoken at SXSW, YPO events, and universities across North America and Europe.
What Audiences Say
Hands down the most valuable session of the entire conference.
I didn't realize how blind we were flying until this session.
Incredibly engaging, with ideas I could use immediately.
WHO IS CHARLIE?
Most marketing teams have more dashboards, reports, and attribution models than ever before yet they are still flying blind. Why? Because they are playing the Old Game: relying on internal data that only tells them what already happened to their own brand.
Charlie Grinnell exposes these Marketing Blind Spots.
He teaches senior marketers how to stop guessing based on stale surveys what people say they do and start tracking external signals what people actually do. That shift, from looking inward to looking outward, is what Charlie calls Marketing Outsight. It is a fundamentally different way of reading the market, and it is the difference between a brand that reacts and a brand that moves first.
As Co-CEO of RightMetric, Charlie brings a sharp, evidence-led approach to help teams spot competitor pivots, category shifts, and platform changes while they are still unfolding so they can move faster and act earlier.
Episode Hooks & Speaking Topics
Podcast hosts love Charlie because he challenges conventional marketing wisdom with hard truths and actionable frameworks. Here is what he can break down for your audience:
The "Echo Chamber" Trap
Why relying on CRM data, attribution models, and internal campaign reports creates a false sense of security and why you need a window, not another mirror.
The "Stated vs. Actual" Misconception
Why traditional market research and surveys are fundamentally flawed, people lie, and how to track real-world digital behavior instead.
The Death of the Static Persona
Why targeting frozen demographic labels is failing, and how to use live audience signals to find where attention is actually shifting.
Stop Chasing Stale Decks
Why most competitor intelligence is useless, and how to spot competitor tactics and positioning shifts before they hit the mainstream.
Legacy Channels vs. Tactical Arbitrage
How to stop allocating budget based on last year's habits and find high-engagement platforms where the cost of attention is still low.
FORMATS & AVAILABILITY
