Charlie Grinnell
Co-CEO, RightMetric
Your audience is drowning in data, but flying blind. Charlie helps marketing leaders escape their internal echo chambers to see audience shifts, competitor moves, and platform changes before they impact the bottom line.
Contrarian POV
Why your internal dashboards are lying to you.
Actionable Strategy
How to replace static personas with live, real-world digital behavior.
Proven Guest
Speaker and podcast guest on modern marketing strategy, data, and the "Attention Economy."
Seen On Stages & Podcasts Across North America
Spoken at SXSW, YPO events, and universities across North America and Europe.
What Audiences Say
Hands down the most valuable session of the entire conference.
Hands down the most valuable session
Hands down the most valuable session of
Hands down the most
WHO IS CHARLIE?
Charlie translates complex external signals into strategic clarity for senior marketers.
Most teams rely on dashboards and internal narratives. They react to the past while missing what is changing around them. This gap creates Marketing Blind Spots.
As Co-CEO of RightMetric, Charlie advocates for Marketing Outsight. He teaches teams to see what audiences, competitors, and platforms are signalling before those shifts appear in performance reports.
Pitch Charlie: Episode Hooks & Speaking Topics
Podcast hosts love Charlie because he challenges conventional marketing wisdom with hard truths and actionable frameworks. Here is what he can break down for your audience:
The "Echo Chamber" Trap
Why relying on CRM data, attribution models, and internal campaign reports creates a false sense of security (and why you need a window, not another mirror).
The "Stated vs. Actual" Misconception
Why relying on CRM data, attribution models, and internal campaign reports creates a false sense of security (and why you need a window, not another mirror).
The Death of the Static Persona
Why relying on CRM data, attribution models, and internal campaign reports creates a false sense of security (and why you need a window, not another mirror).
Stop Chasing Stale Decks
Why relying on CRM data, attribution models, and internal campaign reports creates a false sense of security (and why you need a window, not another mirror).
Legacy Channels vs. Tactical Arbitrage
Why relying on CRM data, attribution models, and internal campaign reports creates a false sense of security (and why you need a window, not another mirror).
