Case Studies 💡

Podcasts 🎧

Measure What Matters – A Podcast for Marketers: Customer Centricity in The Age of Technology with Nicole Kealey, Chief Strategy Officer at Vision Critical

In this episode, we discuss the benefits & drawbacks of using technology to understand customers and their behaviors.

Measure What Matters - A Podcast for Marketers: Audience Growth in The Age of Distraction with Laura Andriani, Head of Audience Development at DAZN

In this episode, we discuss audience-based marketing, how to grow your audience, and more.

Measure What Matters – A Podcast for Marketers: Creating Emotional Connections with Eric Toda, Global Head of Social Media Strategy & Operations at Facebook

In this episode, we discuss the characteristics of the best CMOs, striking balance between brand + technology and more.

Waves Social Podcast: Leveraging Data and Insights to Inform Marketing Strategy with Charlie Grinnell, CEO at RightMetric

Charlie discussed the value of external marketing data, how it helps brands optimize their marketing efforts, and more.

Measure What Matters – A Podcast for Marketers: Balancing The Art & Science in Marketing with Fergie Cancade, Director of Global Athletes & Ambassadors at lululemon

In this episode, we discuss the convergence of creative and data in marketing, why marketers need to fail, and more.

Measure What Matters – A Podcast for Marketers: How to Uplevel Your Audience Segmentation with Jon Tesser, VP of Research and Insights at NYC & Company

In this episode, we discuss unique ways to enrich audience segmentation, the future of marketing insights, and more.

Measure What Matters – A Podcast for Marketers: Applying a Product Mindset to Marketing with Britt Skolovy, Chief Growth Officer at Kinzoo

In this episode, we discuss how positive friction drives growth, why focusing on the problem is important, and more.

Measure What Matters – A Podcast for Marketers: Using Content to Cut Through the Noise with Taylor Loren, Director of Content Marketing at Later

In this episode, we discuss creating content in competitive spaces, how data informs the creative process, and more.

Measure What Matters – A Podcast for Marketers: The Future of Social Media with Andrew Delaney, Senior Manager of Social Media at HubSpot

In this episode, we discuss where the opportunities are for brands, how to capitalize on future trends, and more.