Digital Whitespace Map™

Fish where the fish are: Identify the best places online to reach your audience, based on which platforms they spend time on and where comparable brands are driving the highest results with the least effort.

Where is my audience spending time online, where is competition oversaturated, and how is it all trending as things shift?

1.
Measures your audience’s attention across key channels
2.
Layers in your competitors’ efforts to reach that same audience across the same channels
3.
Identifies channels as whitespace, oversaturated, growing, or declining

Examples from Insight Library:

Mountain Biking Digital Whitespace Map™ Q2 2022
Q2 2022
Digital Whitespace Map™

Mountain Biking Digital Whitespace Map™ Q2 2022

YouTube
Facebook
Instagram
Twitter
TikTok
Members Only
Pro Members
Gaming & eSports Digital Whitespace Map™ Q1 2022
Q1 2022
Digital Whitespace Map™

Gaming & eSports Digital Whitespace Map™ Q1 2022

YouTube
TikTok
Instagram
Facebook
Twitch
Members Only
Pro Members
Apparel Digital Whitespace Map™ Q4 2021
Q4 2021
Digital Whitespace Map™

Apparel Digital Whitespace Map™ Q4 2021

TikTok
Instagram
YouTube
Twitch
Facebook
Members Only
Pro Members

Here’s What Our Customers Say

“RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”

“My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.”

“RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.”

“The depth, creativity and holistic nature of RightMetric’s analysis was highly insightful and supported the development of our new marketing strategy. Their insights informed our approach to the largest new product launch of the year and resulted in our highest sell through - ever.”

Martin B testimonial headshot

RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.

Martin Brüeckner, Global Head of Sports Communications

Redbull logo
Andrew D testimonial headshot

“My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.

Andrew Donaher, Vice President, Digital & Analytics

Save on foods logo
Kate D testimonial headshot

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate Drance, Marketing Manager

Vancity logo
Samantha R testimonial headshot

“The depth, creativity and holistic nature of RightMetric’s analysis was highly insightful and supported the development of our new marketing strategy. Their insights informed our approach to the largest new product launch of the year and resulted in our highest sell through - ever.

Samantha Rayner, Director of Marketing

Saje logo

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