Competitor Channel Scan™

Pull back the curtain on your competitors’ digital performance.

Which brands are winning with our audience and how are they doing it?

1.
Pick 5 competitors or aspirational brands
2.
Measure their key digital metrics & investments in any channel
3.
Analyze & compare important aspects of their channel strategies to identify trends

Examples from Insight Library:

How Canadian Financial Institutions Invested $17M to Promote Wealth Management Services
Members Only
Pro Members
How Top Gaming Tournament Platforms Monetized their 19M Web Visits in February 2022
Q1 2022
Competitor Channel Scan™

How Top Gaming Tournament Platforms Monetized their 19M Web Visits in February 2022

Display Ads
Partnerships & Referrals
Advertising
Members Only
Pro Members
Uncovering Email Campaigns that Led to +89% Higher Read Rates than Average
Q1 2022
Competitor Channel Scan™

Uncovering Email Campaigns that Led to +89% Higher Read Rates than Average

Email
Content & Messaging
Brand & Positioning Strategy
Members Only
Pro Members

Here’s What Our Customers Say

“RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”

“My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.”

“RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.”

“The depth, creativity and holistic nature of RightMetric’s analysis was highly insightful and supported the development of our new marketing strategy. Their insights informed our approach to the largest new product launch of the year and resulted in our highest sell through - ever.”

Martin B testimonial headshot

RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.

Martin Brüeckner, Global Head of Sports Communications

Redbull logo
Andrew D testimonial headshot

“My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.

Andrew Donaher, Vice President, Digital & Analytics

Save on foods logo
Kate D testimonial headshot

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate Drance, Marketing Manager

Vancity logo
Samantha R testimonial headshot

“The depth, creativity and holistic nature of RightMetric’s analysis was highly insightful and supported the development of our new marketing strategy. Their insights informed our approach to the largest new product launch of the year and resulted in our highest sell through - ever.

Samantha Rayner, Director of Marketing

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