Audience Profile™

Get key demographic & psychographic insights for any audience.

What are the key demographics, interests, and affinities of our audience?

1.
Crawl millions of social & web profiles.
2.
Identify profiles that match your desired audience based on their online behaviour.
3.
Pull key demographic data for the aggregate audience of matched profiles.

Examples from Insight Library:

The Consumer Fintech Audience
Q3 2020
Research

The Consumer Fintech Audience

Content & Messaging
Members Only
Pro Members
Creating an Owned Audience With Branded Running Apps
Members Only
Pro Members
How an Acne Patch Brand Captured the Gen Z Audience
Q3 2021
Growth Driver Breakdowns™

How an Acne Patch Brand Captured the Gen Z Audience

TikTok
Instagram
Members Only
Pro Members

Here’s What Our Customers Say

“RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”

“My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.”

“RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.”

“The depth, creativity and holistic nature of RightMetric’s analysis was highly insightful and supported the development of our new marketing strategy. Their insights informed our approach to the largest new product launch of the year and resulted in our highest sell through - ever.”

Martin B testimonial headshot

RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.

Martin Brüeckner, Global Head of Sports Communications

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Andrew D testimonial headshot

“My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.

Andrew Donaher, Vice President, Digital & Analytics

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Kate D testimonial headshot

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate Drance, Marketing Manager

Vancity logo
Samantha R testimonial headshot

“The depth, creativity and holistic nature of RightMetric’s analysis was highly insightful and supported the development of our new marketing strategy. Their insights informed our approach to the largest new product launch of the year and resulted in our highest sell through - ever.

Samantha Rayner, Director of Marketing

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