Key Takeaways

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The freerunning space can find content opportunities on YouTube in Q2 2022 from:

Parkour Challenge. The Path to Accomplishment: These videos set up specific courses for athletes to attempt running clean lines & extreme tricks indoors and outside. 

Training Vlog. Deep into the Process: Parkour team STORROR has built a following by creating a series of videos that bring viewers into the world of their training processes. 

Unusual Courses. The More Obscure the Better: Videos in this category aim to highlight settings that have major obstacles for parkour athletes such as only jumping through holes found outside or jumping over moving cars. 

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Content Opportunity Methodology

1. Measure & Categorize. Sample a large number of social posts to find ones that are significantly outperforming the average.
2. Identify Top Themes. Identify the themes that are resonating most with the audience by sorting the themes by their aggregated performance metrics.
3. Identify a Benchmark. Identify content themes that are performing above and under an average benchmark for the industry based on views & engagements.
4. Identify Opportunities. Look at the data and find the content themes that are resonating with the audience based on a set of top creators.
5. Repeat For Each Platform. Repeat the analysis for every platform that matters to your brand and audience to find platform-specific opportunities.

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YouTube Content Bucket Definitions

• Extreme Parkour: Videos that showcase quick clips of athletes performing a mixture of parkour, tricking and jump stunts all in one.

• Group Freerunning: Videos that feature more than one person attempting a parkour line at the same time.

• Jump Tricks: Videos that showcase quick clips of athletes executing larger jumps. 

• Parkour Challenges: Challenging athletes to perform specific stunts within a range a parameters (ie. flip and grab hold of object).

• Parkour Chases: Athletes create scenarios where they need to run away from something with parkour like theft or the police.

• Parkour Lines: These videos demonstrate a parkour line from beginning to end once the athlete has perfected their run. 

• Parkour vs Normal: Athletes demonstrating the way normal people do things compared to parkour athletes. 

• Rooftop POV: GoPro footage of athletes freerunning across rooftops.

• Training Vlog: Vlogs that take viewers through a day of learning and practicing parkour on new terrains. 

• Tricking Tutorial: In-depth but simple tutorials that demonstrate how to successfully complete tricking actions like front-flips.
  
  
• Short-Form Tricking Videos: Videos that focus only on quick clips of athletes tricking in under 15 seconds.  

• Unusual Courses: Athletes creating videos that focus on very unique courses such as only jumping through holes in the city. 

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The freerunning YouTube content whitespace opportunities include:

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YouTube content that is the most competitive due to its popularity and high competitor saturation in the freerunning space include: 

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Content to avoid due to low attention and high competitor saturation in the freerunning space include:

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Content to ignore due to low attention and low competitor saturation in the freerunning space include:

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Whitespace Opportunities:

1. Parkour Challenge

The Path to Accomplishment. These videos set up specific courses for athletes to attempt running clean lines & extreme tricks. 

Tactics to Implement:

• Video Length: YouTube Shorts average at 28 seconds & full length videos at 11 minutes. 
• Skill Test: This video challenges professional parkour athletes with non-professionals to see the difference in the level of skill across extreme parkour challenges. 
• Progression: Shorts use voice-overs to explain the level of difficulty in the challenge being attempted and demonstrate the learning process until the line is perfected.

Top Format:

• YouTube Shorts generated 96% of the total views and engagement in this category over traditional posts. 
• 75% of parkour challenges take place in controlled environments such as gyms. 

7.7M  Views

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2.4M Views

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2. Training Vlog

Deep into the Process. Parkour team STORROR has built a following by creating a series of videos that bring viewers into the world of their training processes. 

Tactics to Implement:

• Video Length: Training vlogs average at about 25 minutes in length. Top performing videos in this category were 28-30 minutes. 
• Experiments: Training vlogs aim to focus on athletes adjusting to new cities & training grounds to demonstrate how they find parkour spots and practice.
• Reactions: Training videos often include reactions from security or fellow onlookers for added comedy.  

Top Format: 100% of videos in this category are traditional YouTube posts so that creators can have enough time to share their training experience.

1.8M  Views

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817K Views

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3. Unusual Courses

The More Obscure, the Better. Videos in this category aim to highlight settings that have major obstacles for parkour athletes. 

Tactics to Implement:

• Video Length: Videos in this category average at 14 minutes in length.  
• Suspense: Athletes choose unlikely settings to build an element of suspense. In this video, athletes only jump through holes in surrounding architecture with little wiggle room for mistakes. In this video, the athlete jumps over race cars driving directly at him. 
• Process: The athletes aim to explain the process behind high stake lines to demonstrate the level of detail and focus behind completion.

Top Format: 100% of videos in this category are traditional YouTube posts over Shorts. 

714K  Views

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433K Views