Content Opportunity Methodology
YouTube Content Bucket Definitions
Stream Set, Virtual Festival Stream and Live Performance Set were extreme performing content opportunities, averaging more than 3X the benchmark rate on YouTube.
Excellent performing content opportunities for the UK electronic audience on YouTube include:
Good performing content opportunities for the UK electronic audience on YouTube include:
Substandard performing content for the UK electronic audience on YouTube include:
Low performing content for the UK electronic audience on YouTube include:
Extreme Performing Segment:
Videos feature a DJ mix set performed strictly for an online audience. Videos feature one set by one artist or group and are often a part of a virtual festival which entails a series of stream sets. The top videos feature David Guetta’s set from DJ Mag's Top 100 DJs Virtual Festival 2020 and Gorgon City’s set from Defected Virtual Festival in 2020.
Tactics to Implement:
Content Opportunities: The virtual festivals mentioned above were fundraisers for charitable organizations. The videos featured a link in their descriptions, encouraging viewers to donate. Look for ways to pair stream sets with philanthropic efforts.
2.7M Views
2.3M Views
The top videos were from Ministry of Sound's 2020 Ministry Weekender; a two-day virtual party streamed live. The streams featured ten hour-long sets by leading artists such as Diplo and A-Trak.
Tactics to Implement:
Content Opportunities: Although the Ministry Weekender Virtual Festival was at the start of the COVID-19 pandemic, viewership for electronic live streams continues to grow. It offers a great way to engage with fans and provide highly valuable content. According to the IMS Business Report 2022, “there will always be a market for streaming to people who can’t get to a physical show.”
805K Views
708K Views
Popular "Live Performance Set" videos were published by MixMag and Boiler Room. Videos feature a full set by one artist or group performed in a club setting with a lively, engaged audience.
Tactics to Implement:
Content Opportunities: Boiler Room sessions are open dance floors, meaning there isn't a backstage area; instead, the artist is behind the decks, and attendees are behind them or interspersed around the table. The artist is always front and centre of the broadcast, and nothing separates them from the crowd. This allows DJs to mix with the crowd authentically and create a unique experience for everyone.
1.8M Views
1.8M Views
Content Opportunities:
Videos showcase various mixing techniques based on certain subgenres (dancehall, bashment, techno or reggae) or types of gear (Pioneer XDJ XZ or CDJ-3000).
Tactics to Implement:
Content Opportunities: Share performance mixes filmed from the point of view of the DJ to showcase various mixing techniques. Use on-screen text to give additional details and pointers.
768K Views
755K Views
1 Viral Videos:
These videos were omitted from their content buckets as ‘viral’ outliers for exceeding 3x the views and engagements of their respective benchmarks.
Length: 1:01:41, 1:02:23 & 1:00:25
Content: Live sets streamed by Purple Disco Machine, Idris Elba, and Carl Cox. Two of the three viral videos were apart of The Opening Party by Defected Records which was sponsored by Heineken.
6.1M Views
5.3M Views
5.3M Views
Length: 1:45:01 & 1:03:31
Content: To the left, Deborah De Luca performs a set in the striking location of Vele Di Scampia. On the right, Sub Focus x Wilkinson plays a set at Corfe Castle, Dorset. The performance was later premiered on YouTube.
2.3M Views
6.1M Views
2 Viral Videos:
These videos were omitted from their content buckets as ‘viral’ outliers for exceeding 3x the views and engagements of their respective benchmarks.
Length: 9:14 & 12:12
Content: Mobile DJ - SUAT shared the following two videos, where he is challenged by security/police for attempting to play in public places.
1.6M Views
2.3M Views
Length: 31:06
Content: DJ Mag goes in the studio with David Guetta while he makes a simplified version of his song “Titanium” from scratch.
1.8M Views
Length: 10:30
Content: Crossfader shared a creative routine mix which featured Dancehall, Bashment and reggae music.
1.9M Views
3 Viral Videos:
These videos were omitted from their content buckets as ‘viral’ outliers for exceeding 3x the views and engagements of their respective benchmarks.
Production Tutorials
Length: 5:37
Content: Tutorials is a regular series by Attack Magazine where they respond to requests from viewers on music producing. In this viral video they broke down eight of the archetypical forms of dance music basslines.
101K Views
Length: 9:31
Content: Hélène Vogelsinger explores abandoned places and connects with their energies to create immersive and suspended moments using a modular synth.
925K Views
Length: 34:04, 36:44, & 27:23
Content: James Hartly takes viewers through the latest controllers such as the Pioneer DDJ-1000SRT, Pioneer DJ XDJ-XZ and Pioneer DJ CDJ-3000. He discusses all their new features and modifications and provides a demo and a review of the new equipment.
352K Views
351K Views
245K Views
4 Viral Videos:
These videos were omitted from their content buckets as ‘viral’ outliers for exceeding 3x the views and engagements of their respective benchmarks.
Length: 54:56 & 1:58:08
Content: The video on the right features Charlotte de Witte at MixMag’s “The Lab NYC”. The one on the left features Carl Cox and Fatboy Slim playing B2B.
2.8M Views
6.4M Views
Length: 1:26 & 0:40
Content: The two Performance Clips outlier videos feature short clips behind the decks from performances by Deborah De Luca and Ricardo Villalobos.
22K Views
17K Views
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