DJ Commentary: Creators discuss news/updates and provide commentary on Japanese electronic music.
Mini Mix Routine is an extreme performing content opportunity, averaging 3X the views & engagement rate on YouTube.
Excellent performing content opportunities for the Japanese electronic music audience on YouTube include:
Good performing contentfor the Japanese electronic music audience on YouTube include:
Substandard performing contentfor the Japanese electronic music audience on YouTube include:
Low performing contentfor the Japanese electronic music audience on YouTube include:
Extreme Performing Segment:
Mini Mix Routine
Burn World DJ Contest Champion, Yamato, shared a series of short mix routines on YouTube which generated more than 3X the data set’s views + engagements benchmark.
Tactics to Implement:
Video Lengths: Mini mix routine videos range from 5 to 10 minutes. These differ from Stream Sets as they do not include a whole routine.
Lighting and Visuals: Yamato makes the sets more visually appealing by using a pink/purple light in the first video shown below and with a projector with visuals in the second video shown below.
Yamato challenges himself by adding 4 decks and 28 tracks in 5 minutes. Create a series where DJ skills are put to the test by having them use a certain number of decks and tracks within a short time frame.
*Extreme performing content opportunities were omitted from the benchmark average to prevent skewing.
1. Stream Set
Stream from full DJ routines. Top videos featured the Japanese music producer affiliated with HARDCORE TANO*C, and USAO.
Tactics to Implement:
J-Core: HARDCORE TANO*C is known for releasing music focused on various forms of hardcore techno such, as J-Core (Japanese Hardcore). J-core features heavy usage of samples derived from video games and anime, colourful kawaii imagery and album graphics, and the general borrowing of elements from denpa and otaku culture*.
Chapters: In the top two performing stream set videos, HARDCORE TANO*C uses video chapters so that viewers can easily skip to certain songs within the set.
Utilize YouTube to stream full DJ routines. Branch out from the mainstream and feature notable J-core producers such as REDALiCE, USAO or t+pazolite.
Content: DJ SHIGE provides commentary on the Japanese EDM group, Repezen Foxx.
Lengths: 2:12, 16:53 & 4:06
Content: Performances by well-known electronic artists featured Pioneer DJ equipment including DJ EZ performing on 4 CDJ-3000 professional DJ multi players and a DJM-900NXS2 4-channel professional DJ mixer, DJ Emii showcasing how she uses the DJM-S7 Loop MIDI mode, and DJ Sneak producing a track live on the DJS-1000.