Time to Host: These platforms thrive off inviting talented DJs to perform in serialized settings. While the settings remain consistent they are adaptable to help reflect the artist, being able to change lighting colour and ambience as a personal touch.
Introductions: These videos do not feature introductions but instead periods of set up where no music plays or the artist is just settling into their set. Other people can be seen in the background moving throughout until they start to perform.
This is an opportunity to tap into all of YouTube’s features, HÖR uses the Live Stream feature to host their videos creating a diverse range of content formats on their channel.
No visual effects are limited, experiment with color, lens types (ie. fisheye), and perspectives with unique set designs and a range of angles.
3. Vinyl Mix
A performance format where DJs challenge themselves to complete a mix using only vinyl records.
Tactics to Implement:
Homage: The music industry was built on vinyl, which like film photography is making a resurgence.
Effects: In this top video, the DJ experiments with a unique angle. For the duration of the video, the viewer is looking down on his set and is able to see all of his movements.
Create an immersive experience by focusing on one angle per video with top quality footage. Build an aesthetic but nostalgic set for viewers to cast to their big screens. Examples listed have used titles focusing on the type of electronic (ie. “house & deep house”) however there is an opportunity to rank with the addition of keywords like “for studying” or “dinner party”.
Do You Know the Song: Formats like these are a great way to get to know artist inspirations without directly asking them. In these formats, songs are played for artists and they have to guess if they know it based on a small segment.
Song-Tinder: This format challenges artists to take the concept of Tinder but apply it to songs. As a song is played, the artist must swipe left (uninterested) or right (interested) on a song.
Currently there are no game formats that focus on electronic artists exclusively. They’re often a mix of episodes across genres. Create a platform that hosts more top electronic artists from Germany or who are popular in Germany.
This is a simple format that can be accessible to engage artists across different festivals like Parookaville.
These videos were omitted from their content buckets as ‘viral’ outliers for exceeding 3x the views and engagements of their respective benchmarks.
This vinyl mix video features a naturally lit, minimal background with a single angle. The top replayed moment features the DJ physically switching the vinyl.
Unique Production Tools
Tactic: This outlier features an obsolete classroom tool as a production method. The creator uses the tool to speak to the audience as an introduction to himself and the video.
Tactic: This 90-minute EDC festival set features a consistent switch of angles throughout the video that demonstrates the size of the audience, set design and DJ view.
Tactic: This outlier features an in-depth look into Berlin’s famous and exclusive Berghain. Content that features this club across platforms tends to perform well.