YouTube Financial Services Content Opportunity Analysis™ Q3 2022

YouTube
August 23, 2022
Financial Services

Key Takeaways

Top content opportunities in Q2 2022 in the Financial Services space include:

Recession Tips: 

  • Recession Advice: Videos discussing how to make investment profit and protect one’s finances during a recession.

Stock Market Crash: 

  • Sharing Ways to Save Money:  Videos provide viewers hacks for saving money on their day-to-day expenses and on monthly costs.

Entrepreneurship:

  • Knowledge for Business Owners: Videos containing business related content such as how companies scale, how to find a cash flow positive business. 

Recession Predictions: 

  • Estimating Recession Impacts: Videos discussing recession and its impact on the economy and stock market, and predictions on the future of currency.

Content Opportunity Methodology

  1. Measure & Categorize. Sample a large number of social posts to find ones that are significantly outperforming the average.
  2. Identify Top Themes. Identify the themes that are resonating most with the audience by sorting the themes by their aggregated performance metrics.
  3. Identify a Benchmark. Identify content themes that are performing above and under an average benchmark for the industry based on views & engagements.
  4. Identify Opportunities. Look at the data and find the content themes that are resonating with the audience based on a set of top creators.
  5. Repeat For Each Platform. Repeat the analysis for every platform that matters to your brand and audience to find platform-specific opportunities.

The top* videos from Q2 2022 published by the following Financial Services creators were analyzed:  

*The top 15 applicable videos were analyzed per creator. Video views based on organic videos shared in Q2 2022 on YouTube.

YouTube Content Bucket Definitions

  • Recession Tips: Videos discussing how to make investment profit and protect one’s finances during a recession.
  • Stock Market Crash: Videos discussing the losses incurred during the market downturn and what to expect in the new bear market.
  • Entrepreneurship: Videos containing business related content such as how companies scale and how to find a cash flow positive business.
  • Recession Prediction:  Videos discussing recession and its impact on the economy and stock market, and predictions on the future of currency.
  • Crypto Market Crash: Videos discussing the major price declines in the crypto market, how to protect a portfolio, and how to take advantage of the buying opportunities created by the downturn. 
  • Geo Politics: Videos educating viewers on the state of the global economy, socioeconomic trends, and political impacts on the economy.
  • Money Saving Tips: Videos highlighting common money mistakes to avoid and how to properly manage money.
  • Real Estate Market Crash: Videos discussing the housing bubble, rising mortgage payments and why housing prices are beginning to drop.
  • Pop Culture: Videos meant for entertainment; such as discussing the impact of Kim Kardashian on consumerism or scams such as Theranos.
  • Crypto Market Strategy: Videos examining particular crypto stocks in detail and discussing whether to buy or sell it, or showing people ways to make “easy money” through cryptobots or airdrops. 
  • Retirement 101: Videos educating viewers on different strategies to achieve early retirement. 
  • Stock Market 101:  Videos explaining financial terms and concepts in a comprehensive and easy-to-understand way.
  • Real Estate Strategy: Educating viewers on the fundamentals of real estate investing and sharing ways to generate income through real estate. 
  • Famous Investor Strategy: Videos analysing the methods famous investors have shared and sharing what stocks famous investors are investing in.
  • Stock Market Strategy: Videos examining particular stocks in detail and discussing whether to buy or sell it. 

Content buckets that had the highest views & engagement rate in the Financial Services space include:

Good performing content opportunities in the Financial Services space on YouTube include:

Substandard performing content opportunities in the Financial Services space on YouTube include:

Low performing content opportunities in the Financial Services space on YouTube include:

Outliers:

These videos were omitted from their content buckets as ‘viral’ outliers for exceeding 3x the views and engagements of their respective benchmarks.

Stock Market Strategy

Tactic - Comprehensive. The video summed up the impacts of the recession on popular investment industries (stock market, real estate, and crypto).

1M Views

Pop Culture

Tactic - Storytelling. The video told the reason behind Elon’s tweet and showcased the main tweets of the conversation.

2.2M Views

Stock Market 101

Tactic - Follow Trends. This video capitalized on the virality of the Johnny Depp/Amber Heard Trial.

6M Views

Recession Tips

959K Views

Crypto Market Crash

Tactic - Quick Timing. The video clip uploaded 1 day after Tesla’s Cyber Rodeo event and capitalized on the event’s popularity.

234K Views

Stock Market Strategy

Tactic - Data Backed. The video shows the best dividend stocks to purchase with data backed examples.

253K Views

Content Opportunities:

1. Recession Tips

Recession Advice. Videos discussing how to make profits on your investments and how to protect one’s finances during a recession.

Tactics to Implement:

  • Answering Biggest Questions: Both video titles included the main question in the investor’s minds “How to Not Lose Money”.
  • What to Invest In: Videos tell viewers how they should view investing during a recession and what stocks they should invest in.
  • Visual Summary: Videos visually represent important numbers and facts in a concise way.

Top Format:

  • Top videos range from 11-17 mins. in length.
  • 100% of videos in this category are traditional YouTube posts.

731K  Views

 615K Views

2. Stock Market Crash

Stock Market Downturn. Videos discussing the losses incurred during the market downturn and what to expect in the new bear market.

Tactics to Implement:

  • Credibility: Videos explain why the market is falling by referencing credible sources and providing proof of historic markets doing the same thing.
  • Providing Security: Videos give a sense of security to investors by explaining to them exactly how they can prepare for a bear market.

Top Format:

  • Top videos range from 8-15 mins. in length.
  • 100% of videos in this category are traditional YouTube posts.

520K  Views

500K Views

3. Entrepreneurship

Knowledge for Business Owners. Videos containing business related content such as how companies scale, how to find a cash flow positive business. 

Tactics to Implement:

  • Niche Topics: The video to the left dives deep into a entrepreneurial topic called “blitzscaling” and educates viewers on the impact the topic has on our society.
  • Step by Step Guide: The video to the right gives a instructional guide on how to purchase a cash flow positive business. The video also segments the video progress bar into different topics.

Top Format:

  • Top videos range from 30 sec. to 78 mins. in length.
  • 30% of videos in this category are Shorts. 

252K  Views

203K Views

4. Recession Prediction

Estimating Recession Impacts. Videos discussing recession and its impact on the economy and stock market, and predictions on the future of currency.

Tactics to Implement:

  • Entertaining: Andrei Jikh uses humour and compares regularly deemed ‘boring’ topics, such as the decisions of the government and financial institutions, to pop culture references such as the Marvel superheroes.
  • Consistent Branding: Andrei always uses a green split screen with infographics and followers the same editing style and video structure, so his content is easily recognizable to his audience. 
  • Recession Analysis: Videos analyzed the recession for the audience and showed the audience how they can analyze the recession themselves.

Top Format:

  • Top videos range from 11-28 min. in length.
  • 100% of videos in this category are traditional YouTube posts.

395K Views

365K Views

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