MTB Anywhere. Riders use urban fixtures and other creative methods to create mountain biking lines within metropolitan areas.
Tactics to Implement:
Creativity: Athletes use their creativity to seek out urban areas such as stairways or trees to get their adrenaline pumping.
Intense Start: Both examples hook the viewer’s interest quickly by showcasing the athlete biking down a risky line within the first 2 seconds of the video.
Rollin in to 35 on both wheels and going both directions in San Fran 🇺🇸, bikes don’t get any less fun with the years either potentially I would say even more! Stoked to spend this one at home with the family and @vw4074 maybe for the first time since 2006 so that was sweet! pic.twitter.com/as9fELdcxc
Try..Try..Try Again. Compilation videos of riders facing the unfortunate circumstances of falling off their bike or missing a feature.
Tactics to Implement:
Schadenfreude: A term meaning “joy over some harm or misfortune suffered by another” is the essence of these videos. These videos try to encapsulate the feeling of Schadenfreude in a lighthearted way.
Compilation Style: compiling videos with a common theme between them provides viewers with a satisfying experience of seeing similar content one after the other.
Top Format:
Video Duration: 34 & 34 seconds
# of Hashtags: 0 & 0
The best fails from the past week for your viewing pleasure.
Throwing Caution to the Wind. Riders commit to doing something scary or challenging with no hesitation, AKA: Sending it.
Tactics to Implement:
Full Frame: Viewers can gauge the difficulty of the course because the camera angle showcases the entire section of the run.
Suspenseful: Viewers can vicariously feel the uncertainty, excitement and nervousness of the cameraman filming the video as they watch the athlete complete the section of the run.
Top Format:
Video Duration: 15 & 35 seconds
# of Hashtags: 0 & 2
Hit this beauty line today. 19 feet lip to land. I accidentally oversent it earlier in the day and landed flat... 32 feet down from the lip. Dreadnought and EXT sucked it up like it was nothing. I love my bike. pic.twitter.com/wQXm9JxicZ
After all the #ebike haters called out the #hillclimbchallenge video last week here’s my attempt on my normal bike, got pretty close to ticking it out but just run outta juice, I reckon a 51 rather than 45 cassette and I’ll get it next time! pic.twitter.com/moBBBXXwNq
These videos were omitted from their content buckets as ‘viral’ outliers for exceeding 3x the views and engagements of their respective benchmarks.
Bike Tricks
Tactics: The athlete performs a difficult jump and asks the viewers a question on how they would attempt it; prompting a large reply section full of sarcasm and memes.
Tactics: Beginning the video with a hook by using an interesting anecdote from the athlete’s interview and overlaying the audio with epic shots of the athlete on a run.
73-year-old Betty Birrell picked up mountain biking almost 30 years ago and is still SENDING it on the North Shore.
Tactics: This video gives an exciting summary of all the highlight moments during an athlete’s tour by combining the best clips into one.
Stoked to be hitting the road with the road with the @DropandRollTour again this weekend! As a wee treat to get you all excited, we've thrown together some highlights from last year! Full video below... pic.twitter.com/qNDebaNtCW
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