The current social and digital landscape for discussion in the financial is still heavily skewed to support conversations around crypto as opposed to traditional financial practices. Regardless, there are CFA and CFP certified content creators on Twitter still engaging in conversations around financial advisor advice and topics.
As of October 2021, the online and social landscape was heavily saturated with crypto conversations when assessing content around the keyword “financial advisor advice”.
On average 46% of the following financial influencers’ content on Twitter is geared directly towards financial planners and advisors in Q3 2021.
@MichaelKitces | # of Twitter Followers: 62.7K | % of Content to Advisors: 71%
@Roger_whitney | # of Twitter Followers: 3.5K | % of Content to Advisors: 23%
@wealth_mgmt | # of Twitter Followers: 53.6K | % of Content to Advisors: 100%
@SteveSanduski | # of Twitter Followers: 3.1K | % of Content to Advisors: 36%
@RunnymedeCap | # of Twitter Followers: 7.6K | % of Content to Advisors: 23%
@finance_therapy | # of Twitter Followers: 2.4K | % of Content to Advisors: 20%
50% of content in Q3 2021 speaks to advisor workflow, interests or news to keep in mind when dealing with clients and training:
The other half of content in Q3 2021 addresses more tactical methods to keep in mind while working as an advisor or planner:
Many Twitter advisor influencers have their own podcasts to engage in longer and more detailed conversations directly impacting advisors.
There are various financial CFA/CFP influencers who often have no posts speaking directly to certified financial advisors but act as a news source for detailed and updated information.