Social Following
Video Viewership
Social Engagement
Post Cadence & Type
Social Creators in the Aerial Sports Industry with >100M Views
Social Creators in the Aerial Sports Industry with <100M Views
Social Creators in the Aerial Sports Industry with <10M Views
As of December 2022, the aerial sport creators in the competitive set have a total following of 32.6M, with the highest being on TikTok (16M), followed by Facebook (7M) and Instagram (6M).
The competitive set’s audience grew by 2.9M followers from May 2022 to October 2022, with TikTok making up 65% of this growth with a 2M increase in followers.
While TikTok experienced the greatest absolute growth, YouTube has seen the greatest proportional increase in its aerial audience—jumping +20% since May 2022.
Drone Racing League (7M), Airbus (6M) and Gravity Industries (5M) have the most followers of the competitive set.
Gravity Industries (622K), Airbus (453K) and Drone Racing League (323K) have the most subscribers on YouTube. Drone Porn, Maja Kuczynska, and RAF Red Arrows are not active on YouTube.
Airbus (2M) and Gravity Industries (816K) have the most Followers on Instagram. All competitors in the competitive set are active on Instagram.
Of the competitive set, Drone Racing League (5M), Gravity Industries (3M) and Antygravity (2M) have the most followers on TikTok. 33% of the competitive set is not active on TikTok.
Drone Racing League (1M) and Airbus (3M) are the only creators with more than 1M followers on Facebook. Drone Porn and Freddy Chase are the only creators who are not on Facebook.
Airbus (802K) and RAF Red Arrows (223K) are the only creators in the competitive set with a substantial following on Twitter (>100K).
Drone Racing League (1M) and Gravity Industries (436K) experienced the greatest growth in their number of followers from May 2022 to October 2022.
While Drone Racing League experienced the highest total growth, Freddy Chase experienced the greatest proportional increase in his audience at +42%.
When looking at the competitive set’s viewership from May 2022 to October 2022, TikTok and Instagram generated the most views at 418M and 228M, respectively.
YouTube has the highest average number of views per follower at 72, followed by Facebook at 33.
While TikTok has generated the most views in the past six months, viewership has been trending downwards, along with YouTube and Facebook.
Meanwhile, viewership has been trending upwards on Instagram and Twitter — with Instagram peaking in September with 70M views and Twitter in October with 2M views.
Gravity Industries (292M), Drone Racing League (235M) and Freddy Chase (187M) generated the most views out of the competitive set.
In terms of views to followers, Freddy Chase is the most watched creator generating an average of 121 views per follower.
When looking at total engagements across the competitive set, TikTok generated the most with 33M, followed by Instagram with 13M.
TikTok and YouTube had the highest engagement rate of all platforms at 0.32% and 0.28%, respectively.
Freddy Chase (16M) and Gravity Industries (11M) generated the most engagements out of the competitive set.
Freddy Chase had a significantly higher engagement rate relative to the other creators in the competitive set, averaging at 15%.
Facebook had the most posts shared out of all platforms, averaging 355 posts per month. Conversely, YouTube and TikTok had the least amount of posts, averaging only 106 and 108 posts per month.
On Instagram, video posts generated the most engagement on average and were the most popular type of post shared on the platform amongst the competitive set.
On Facebook, video posts generated 32x more engagements than any other post type. Yet, link posts made up 60% of the posts shared on the platform amongst the competitive set.
77% of tweets shared by the competitive set were link posts, which generated the lowest amount of engagement on average. Top performing tweets included videos and status updates.
On TikTok, videos under 30 seconds generated the most views and engagements on average, followed by those 30-60 seconds in length. 45% of the TikTok videos shared amongst the competitive set were under 30 seconds.
Short-form video content on YouTube performed the best — with videos under 3 minutes generating the most views and engagements on average (368K), followed by those 3 to 6 minutes long (143K). 74% of the videos shared by the competitive set on YouTube were under 3 minutes.
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