Top Brands for the Norwegian Music Audience in Q1 2023

The Purpose of This Research

To identify the most influential brands for the Norwegian Music audience on Facebook, YouTube, Twitter, TikTok, and Instagram.

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Brands are Split Into Four Categories

1. Biggest: These brands have high social followings and video views. They reach a large portion of the audience but may not generate exceptional engagement.

2. Most Effective: These brands reach a large portion of the audience and generate tons of engagements & views.

3. Rising Stars: These brands are Hidden Gems that are growing the fastest in terms of followers, views and engagements over time. 

4. Hidden Gems: Brands with a solid following, reach, and engagement with the audience, but are small enough that they probably haven’t gone mainstream yet.

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Biggest Brands For The Norwegian Music Audience

“Biggest” = Highest social following and video views. In other words the account reaches a large portion of the audience, but may not generate exceptional engagement.

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Most Effective Brands For The Norwegian Music Audience

“Most Effective” = Highest scores for “Video Reach vs Audience Size”. In other words, these accounts reach a large portion of the audience in comparison to the creators size.

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Rising Star Brands For The Norwegian Music Audience

“Rising Star” = Highest growing brands based on YoY view, engagement and follower growth. 

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Hidden Gem Brands For The Norwegian Music Audience

“Hidden Gem” = Highest scoring accounts when combining “Video Views” and “Video Reach vs. Audience Size”, but has low social following.

Reach score = Video views relative to audience size. Social followers in aggregate across all platforms.