The Purpose of This Research

To identify the most influential brands for the Norwegian Music audience on Facebook, YouTube, Twitter, TikTok, and Instagram.

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Brands are Split Into Four Categories

1. Biggest: These brands have high social followings and video views. They reach a large portion of the audience but may not generate exceptional engagement.

2. Most Effective: These brands reach a large portion of the audience and generate tons of engagements & views.

3. Rising Stars: These brands are Hidden Gems that are growing the fastest in terms of followers, views and engagements over time. 

4. Hidden Gems: Brands with a solid following, reach, and engagement with the audience, but are small enough that they probably haven’t gone mainstream yet.

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Biggest Brands For The Norwegian Music Audience

“Biggest” = Highest social following and video views. In other words the account reaches a large portion of the audience, but may not generate exceptional engagement.

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Most Effective Brands For The Norwegian Music Audience

“Most Effective” = Highest scores for “Video Reach vs Audience Size”. In other words, these accounts reach a large portion of the audience in comparison to the creators size.

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Rising Star Brands For The Norwegian Music Audience

“Rising Star” = Highest growing brands based on YoY view, engagement and follower growth. 

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Hidden Gem Brands For The Norwegian Music Audience

“Hidden Gem” = Highest scoring accounts when combining “Video Views” and “Video Reach vs. Audience Size”, but has low social following.

Reach score = Video views relative to audience size. Social followers in aggregate across all platforms.