Videos that record different views of large swells forming.
Tactics to Implement:
Terminology: In certain situations, videos will be posted with terms like “Code Red” to emphasize how large the wave swell is.
Location: Within the caption, a consistent piece of information that is always given is the location of where the swell is occurring.
Audio: In certain instances, as seen in this video, clips will include inspirational audio that relates to the culture of surfing.
Top Format:
Duration: 0:14 & 0:13
Think about moments in history where the swells have been out of this world. Start a throwback series to help remember and honour the amazing runs made on the waves.
Videos of surfers primarily either in the barrel or performing tricks in slow motion.
Tactics to Implement:
Capturing The Moment: High-performing clips in this category focus on capturing key moments such as the entry into the barrel.
Filming Position: Being that slow motion emphasizes all the best and worst characteristics of a surfing moment, camera position is critical. High performers in this category often place the camera near the base of the swell or from a farther vantage point to capture the surfer at eye level.
Outliers: These videos were omitted from their content buckets as ‘viral’ outliers for exceeding 3x the views and engagements of their respective benchmarks.
Slow Motion
Content: Surfer attempts to ride the crest of a swell, but falls off their board in slow motion.
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