TikTok Poland Electronic Music Content Opportunity Analysis™ 2019-2022

TikTok
November 21, 2022
Music

Content Opportunity Methodology

  1. Measure & Categorize: Sample a large number of social posts to find ones that are significantly outperforming the average.
  2. Identify Top Themes: Identify the themes that are resonating most with the audience by sorting the themes by their aggregated performance metrics.
  3. Identify a Benchmark: Identify content themes that are performing above and under an average benchmark for the industry based on views & engagements.
  4. Repeat For Each Platform: Repeat the analysis for every platform that matters to your brand and audience to find platform-specific opportunities.
  5. Identify Opportunities: Look at the data and find the content themes that are resonating with the audience based on a set of top creators.

TikTok Content Bucket Definitions

  • Behind-The-Scenes: Behind-the-scenes footage of the artists in action, such as live streaming or in the studio.
  • Keyboard Cover Remix: Artists perform cover songs on electric pianos & keyboards, putting their own spin on the original.
  • New Music Commentary: Creators discuss new music releases and share their thoughts with followers. 
  • Fast Fingers Challenge: Videos in which keyboardists challenge themselves to play songs at extremely fast tempos.
  • Live Performance: Footage from a live festival or performance. 
  • Festival Commentary & News: Creators discuss news/updates and review various EDM festivals.
  • HÖR Performance: Clips from artists’ performance sets from HÖR BERLIN.
  • RaveTok: Videos meant to be entertaining, humorous or relatable to the raving community.  
  • Hard Techno Set: Clips from live hard techno sets. 
  • Trance Classics: Videos sharing their favourite trance tracks. 
  • Unique Location Mix: High-production videos of artists playing sets in outrageously stunning or unique locations. 

Behind-The-Scenes is an extreme performing content opportunity, averaging 3X the views & engagement rate on TikTok.

Excellent performing content opportunities for the Polish electronic audience on TikTok include:

Good performing content for the Polish electronic audience on TikTok include:

Substandard performing content for the Polish electronic audience on TikTok include:

Low performing content for the Polish electronic audience on TikTok include:

Extreme Performing Segment:

1. Behind-The-Scenes

Videos offer a behind-the-scenes look at the artists in action, such as Armina’s live setup in Montenegro or Tribbs in the studio with Kubanczyk.

Tactics to Implement:

  • Time Lapse: In the video on the right, Tribbs films himself in the studio with Kubanczyk using a time lapse feature to speed up the video.
  • Teaser: Armina uses this Behind-The-Scenes footage to tease an upcoming live set to her viewers. Similarly, Tribbs Behind-The-Scenes video provides viewers with a sneak peek of his new collab with Kubanczyk.
  • Short & Sweet: Top videos were 7 and 22 seconds in length.

Content Opportunities:

  • Film behind-the-scenes footage while shooting long-form content for YouTube or in the studio and use it to tease upcoming videos or collaborations on TikTok.

503K Views

@tribbs_music Chcecie zajawkę nowego utworu z @kubanczyk.official ♬ 300 - Kubańczyk & Tribbs

190K  Views

Content Opportunities:

2. Keyboard Cover Remix

Dj Dziekan puts his own spin on songs by sharing live covers on his keyboard. Top videos include a cover of Basshunter by Boten Anna, along with a video of him and his mom performing a disco polo remix of Golec uOrkiestra's song Przybieżeli Do Betlejem.

Tactics to Implement:

  • Remake Classics: Przybieżeli Do Betlejem is a Polish holiday song by Golec uOrkiestra. Look for an opportunity to remix a classic tune, such as a local holiday song. 
  • Video Length: Top videos were 0:34 and 2:40 minutes long.
  • Collaborations: Two of Dj Dziekan's top three keyboard cover remixes feature his mom on vocals and a collaborative performance with him on the keyboard.

Content Opportunities:

  • Using an electric keyboard, challenge artists to put an EDM spin on classic jingles, holiday music, or nursery rhymes.

360K  Views

292K  Views

3. New Music Commentary

TikTok creator Adrian Nothing shares news/updates and commentary on new global electronic dance music. Top videos discussed how the house legend Solomun remixed a song by Polish producer Catz n’ Dogz and David Guetta’s rework of the classic track ‘Silver Screen (Shower Scene)‘.

Tactics to Implement:

  • Polish Focus: The first video below celebrates the success of Polish music producers on the global scene, highlighting Solomun’s remix of the Polish producer Catz n’ Dogz's track.
  • Green Screen: Adrian uses the green screen effect on TikTok to superimposed himself over footage relevant to his commentary. 
  • On-Screen Text: Additionally, Adrian uses on screen text to help capture his viewers attention and engage sound off viewers. 

Content Opportunities:

  • Share exciting news in the EDM scene, especially content that celebrates Polish artists. Have a creator talk directly to the camera and have supporting video content in the background.

274K  Views

181K Views

4. Fast Fingers Challenge

Dj Dziekan shows off his impressive skills performing super fast songs on his keyboard. Top videos featured him playing at a tempo of 260, and another one showed him playing live with Dj Hazel on one keyboard.

Tactics to Implement:

  • Playlists: Dj Dziekan uses playlists on TikTok to help viewers discover related videos.
  • Lo-Fi: The two top videos are low-budget and likely shot on a smartphone. On TikTok, creating content does not require a high-production value — instead, focus on sharing unique moments such as Dj Hazel and Dj Dziekan collaborating on a keyboard.
  • Video Length: Top videos were 13 & 25 seconds long. 

Content Opportunities:

  • Challenge other keyboard artists to a tempo battle to see who's the fastest!

203K  Views

120K Views

Viral Videos:

These videos were omitted from their content buckets as ‘viral’ outliers for exceeding 3x the views and engagements of their respective benchmarks.

Behind-The-Scenes

Video Length: 0:24

Content: Behind the scene footage of Tribbs in the studio recording with Kubanczyk 

2M Views

Live Performance

Video Lengths: 0:33, 0:30 & 0:30

Content: Video content from Tribbs' (Polish EDM artist) live performances. Showcasing him engaging with the audience. 

Tactics: Cross-post content — these three TikTok videos above were also “viral” videos on Instagram.

@tribbs_music

Wczoraj miałem mój pierwszy koncert jako DJ 🥹 kocham waaaas 💙

♬ Ostatni raz zatańczysz ze mną - Tribbs & Kubańczyk

2.1M Views

@tribbs_music

Szczecin, co za wieczór! W tym tygodniu Gliwice, Białystok i Warszawa! 💙🙏

♬ Ostatni raz zatańczysz ze mną - Tribbs & Kubańczyk

1.9M Views

@tribbs_music

Ale to był klimat 😭 Krakóóóówww 💙

♬ original sound - Tribbs • kliknij „+” 🙏💙

1.3M Views

Keyboard Cover Remix 

Video Length: 1:30

Content: Dj Dziekan performing a live cover remix of Kanikuly 2007 on his keyboard with his mom singing.

755K Views

New Music Commentary

Video Length: 0:17

Content: Creator Adrian discusses how the track Sufriendo by the Polish DJ MYLØ is “conquering the world”, generating 5M streams on Spotify in a month.

640K Views

Festival Commentary & News

Video Length: 0:17

Content: Creator Adrian discusses how the EDM festival Tomorrowland 2022 sold out in just 10 minutes. 

259K Views

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