Trance Classics: Videos sharing their favourite trance tracks.
Unique Location Mix: High-production videos of artists playing sets in outrageously stunning or unique locations.
Behind-The-Scenes is an extreme performing content opportunity, averaging 3X the views & engagement rate on TikTok.
Excellent performing content opportunities for the Polish electronic audience on TikTok include:
Good performing content for the Polish electronic audience on TikTok include:
Substandard performing content for the Polish electronic audience on TikTok include:
Low performing contentfor the Polish electronic audience on TikTok include:
Extreme Performing Segment:
1. Behind-The-Scenes
Videos offer a behind-the-scenes look at the artists in action, such as Armina’s live setup in Montenegro or Tribbs in the studio with Kubanczyk.
Tactics to Implement:
Time Lapse: In the video on the right, Tribbs films himself in the studio with Kubanczyk using a time lapse feature to speed up the video.
Teaser: Armina uses this Behind-The-Scenes footage to tease an upcoming live set to her viewers. Similarly, Tribbs Behind-The-Scenes video provides viewers with a sneak peek of his new collab with Kubanczyk.
Short & Sweet: Top videos were 7 and 22 seconds in length.
Content Opportunities:
Film behind-the-scenes footage while shooting long-form content for YouTube or in the studio and use it to tease upcoming videos or collaborations on TikTok.
Dj Dziekan puts his own spin on songs by sharing live covers on his keyboard. Top videos include a cover of Basshunter by Boten Anna, along with a video of him and his mom performing a disco polo remix of Golec uOrkiestra's song Przybieżeli Do Betlejem.
Tactics to Implement:
Remake Classics: Przybieżeli Do Betlejem is a Polish holiday song by Golec uOrkiestra. Look for an opportunity to remix a classic tune, such as a local holiday song.
Video Length: Top videos were 0:34 and 2:40 minutes long.
Collaborations: Two of Dj Dziekan's top three keyboard cover remixes feature his mom on vocals and a collaborative performance with him on the keyboard.
Content Opportunities:
Using an electric keyboard, challenge artists to put an EDM spin on classic jingles, holiday music, or nursery rhymes.
TikTok creator Adrian Nothing shares news/updates and commentary on new global electronic dance music. Top videos discussed how the house legend Solomun remixed a song by Polish producer Catz n’ Dogz and David Guetta’s rework of the classic track ‘Silver Screen (Shower Scene)‘.
Tactics to Implement:
Polish Focus: The first video below celebrates the success of Polish music producers on the global scene, highlighting Solomun’s remix of the Polish producer Catz n’ Dogz's track.
Green Screen: Adrian uses the green screen effect on TikTok to superimposed himself over footage relevant to his commentary.
On-Screen Text: Additionally, Adrian uses on screen text to help capture his viewers attention and engage sound off viewers.
Content Opportunities:
Share exciting news in the EDM scene, especially content that celebrates Polish artists. Have a creator talk directly to the camera and have supporting video content in the background.
Dj Dziekan shows off his impressive skills performing super fast songs on his keyboard. Top videos featured him playing at a tempo of 260, and another one showed him playing live with Dj Hazel on one keyboard.
Tactics to Implement:
Playlists: Dj Dziekan uses playlists on TikTok to help viewers discover related videos.
Lo-Fi: The two top videos are low-budget and likely shot on a smartphone. On TikTok, creating content does not require a high-production value — instead, focus on sharing unique moments such as Dj Hazel and Dj Dziekan collaborating on a keyboard.
Video Length: Top videos were 13 & 25 seconds long.
Content Opportunities:
Challenge other keyboard artists to a tempo battle to see who's the fastest!
Content: Creator Adrian discusses how the track Sufriendo by the Polish DJ MYLØ is “conquering the world”, generating 5M streams on Spotify in a month.
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