TikTok Japan Electronic Content Music Opportunity Analysis™ 2019-2022

TikTok
October 3, 2022
Music

Content Opportunity Methodology

  1. Measure & Categorize. Sample a large number of social posts to find ones that are significantly outperforming the average.
  2. Identify Top Themes. Identify the themes that are resonating most with the audience by sorting the themes by their aggregated performance metrics.
  3. Identify a Benchmark. Identify content themes that are performing above and under an average benchmark for the industry based on views & engagements.
  4. Identify Opportunities, Look at the data and find the content themes that are resonating with the audience based on a set of top creators.
  5. Repeat For Each Platform. Repeat the analysis for every platform that matters to your brand and audience to find platform-specific opportunities.

TikTok Content Bucket Definitions

  • Phonk Mix: Videos feature a mix of various phonk songs and provide the viewer with the track details.
  • TikTok Medley: Videos feature a mix of popular TikTok songs into a medley and provide the viewer with the track details.
  • Song List: Videos feature a series of related songs and list the track details on screen accordingly. 
  • Remix Breakdown: Artists walk through the production of their remixes. 
  • Artist Medley: Videos feature a mix of songs by one specific artist into a medley and provide the viewer with the track details.
  • Era Inspired Mixes: Mixes based on a particular time frame or era and provide the viewer with the track details.
  • Live Performance Clip: Various footage taken from a live festival or performance. 
  • Sample Challenge: Artists sample various sounds to create a track. 
  • DJ Commentary: Creators discuss news/updates and provide commentary on Japanese electronic music.
  • EDM Medley: Videos feature a mix of popular EDM songs into a medley and provide the viewer with the track details.
  • DJ Tips & Tricks: DJs share the best tips and tricks for mixing and scratching.
  • Top Remixes: Videos feature clips from the top EDM remixes performed live.
  • Festival Audience Video: Lo-fi videos captured by fans in the audience at festival or during live performance. 

Phonk Mix is an extreme performing content opportunity, averaging 3X the views & engagement rate on TikTok.

*Extreme performing content opportunities were omitted from the benchmark average to prevent skewing.

Excellent performing content opportunities for the Japanese electronic music audience on TikTok include:

Good performing content for the Japanese electronic music audience on TikTok include:

Substandard performing content for the Japanese electronic music audience on TikTok include:

Low performing content for the Japanese electronic music audience on TikTok include:

Extreme Performing Segment:

Phonk Mix

"Welcome to Phonk World" is a video series by TikTok creator AGU. Each video features a mix of phonk songs and includes the track's cover, name and artists.

Tactics to Implement:

  • Repeatable Formats: AGU’s “Welcome to Phonk World" video series utilize a consistent format, with only the colour of the font shadow changing between videos. Each mix begins with a memorable audio sample such as “uwu” and then features various songs and their respective details on the screen. In the background, the viewer can see AGU mixing the tracks in a dark room which compliments the dark sounds of phonk.

Content Opportunities:

  • Drift Phonk is a new subgenre of phonk characterized by the use of high bass and distorted sounds. It has come to popularity on TikTok in the past two years with videos featuring lo-fi clips of drifting and racing cars*. Pair slow-mo motor sport footage with music by up and coming phonk artists. 

*Source 

@agu_pechecola055 WELCOME TO PHONK WORLD / TikTokで旋風を巻き起こしているカッコよすぎるサウンドが特長のPhonk。皆さんはお好きですか?#dj #TikTok #おすすめにのりたい #phonk #洋楽 #edm #dance #omaewamou ♬ オリジナル楽曲 - あーぐー🧲(期間限定:あーごー) - あーぐー(AGU)🧲

5.3M Views

1.4M  Views

Content Opportunities:

1. TikTok Medley

Videos feature a mix of TikTok songs and provide the viewers with the featured track details. Top videos were shared by AGU as part of their “TikTok trending song medley” series, which has 42 parts as of September 2022.

Tactics to Implement:

  • “For You” Hashtags: The 5% of the videos in the data set which used the hashtag  #おすすめにのりたい (#Iwanttorecommend) generated 438K views and engagements on average while the other 95% of videos which didn’t use the hashtag generated an average of 57K views and engagements.
  • TikTok Medley: TikTok medley videos are extremely popular in Japan, with the hashtag #tiktokメドレー averaging 26M views per month (with a 100% concentrated in Japan) since February 2022. 

Content Opportunities:

  • TikTok has become a go-to resource for finding new artists — with 75% of TikTok users* saying that they use the platform to discover new artists. Create medley videos featuring new artists and upcoming tracks to promote their music. 

*Users based in the US

1.9M  Views

@agu_pechecola055 TikTokの民ならみんな知ってるよね?TikTok流行った曲メドレーPart12! #dj #洋楽 #おすすめにのりたい #edm #5sos ♬ オリジナル楽曲 - あーぐー - あーぐー(AGU)🧲

1.8M Views

2. Song List

Videos feature a series of related songs and list the track details on screen accordingly. Top videos were shared by DJ KAZUKICHI and kawachi.

Tactics to Implement:

  • Subcategories: Popular “song list” videos feature trending TikTok songs by a specific artist. Lists can entail different percentages, levels or ranks showcasing different levels of intensity or fandom.
  • Respond to Comments: As shown in the video to the right, DJ KAZUKICHI uses comments from previous videos to inspire new content. He shares the new video as a video reply so that viewers can see the original comment.
  • Yarirafii: The video below features a やりらふぃー (Yarirafii) playlist. The slang term comes from the viral song "CHERNOBYL 2017", in which the chorus lyrics sound like やりらふぃー (yarirafii). The term is now widely used to refer to people who like to party or dance to upbeat music. 

Content Opportunities:

  • Share different types of  “Song List” videos and encourage people to engage by asking them to share their score/level in the comments.

1.4M  Views

@dj_kazukichi @uuuiiiaaa への返信 90%のやつ、○ん○ん狭い狭いに聞こえる😰 #やりらふぃー #やりらふぃー検定 #DJ ♬ オリジナル楽曲 - KAZUKICHI - DJ KAZUKICHI

1.2M  Views

3. Remix Breakdown

In the top remix breakdown videos, music producer Duuy walks through the production of his remix of Yuuri’s “Dried Flower” and ITZY’s “WANNABE”.

Tactics to Implement:

  • Hashtags: Of the data set, videos with 6 to 9 hashtags generated the greatest number of views and engagements on average, with 8 being the most effective. 
  • Video Length: Videos 50-60 seconds generated the highest views and engagement on average while making up 40% of the videos in the whole data set. Additionally, Remix Breakdown videos that were 50-60 seconds averaged 1.8X more views and engagements than any other duration.

Content Opportunities:

  • Share video content which walks the viewer through the production process of creating a remix and then play the new track.
@duuymusic @yuuri_music_official さんのドライフラワー好きすぎてここ最近ずっと再生してます笑 #癒しのDJ #優里 #ドライフラワー #remix #duuy #edm #fyp #自粛ガチ勢 #高校生 ♬ オリジナル楽曲 /でゅーい - Duuy

1.7M  Views

1.7M Views

Viral Videos:

These videos were omitted from their content buckets as ‘viral’ outliers for exceeding 3x the views and engagements of their respective benchmarks.

Artist Medley

Length: 0:59

Content: Viral video features a mini mix medley of K-Pop boy band, BTS.

@agu_pechecola055 世界中が熱狂!BTSミニメドレー!リクエストが多かったBTSメドレーお待たせしました。BTSは詳しく無いですが、聴いてくれたら嬉しいです🙇‍♂️#kpop #dj #bts #防弾少年団 #ダンス #army #おすすめにのりたい #TikTok3周年 ♬ オリジナル楽曲 - あーぐー - あーぐー(AGU)🧲

1.2M Views

DJ Commentary

Length: 0:47

Content: TikTok creator, DJ SHIGE provides commentary on the EDM group, Repezen Foxx. 

806K Views

DJ Tips & Tricks

Length: 0:59 & 1:00

Content: The video below is DJ Natsumi’s part one of her two part “DJ Mix Course” series. The second video shown below features DJ SHIGE discussing the top three reasons why DJs shouldn’t use Windows. 

354K Views

@djshige 【DJはMACBOOK】DJはウィンドウズ使ってはいけない本当の理由トップ3#dj ♬ オリジナル楽曲 - DJ SHIGE

240K Views

Audience Video

Length: 0:15

Content: Video featuring The Chainsmokers performing at Tomorrowland Japan.

@tmljapan 世界中の音楽好きが、酔いしれる最高の夏の夜。今年はオンラインで体験しよう! #tomorrowland #tiktok夏祭り #夏の思い出 ♬ Something Just Like This (Tokyo Remix) - Coldplay & The Chainsmokers

2M Views

EDM Medley

Length: 0:45, 0:46 & 2:12

Content: In the two videos above, DJ Jessie mixes a “Club Popular Songs Medley” featuring Japanese, Spanish, and English songs. 

698K Views

355K Views

Top Remixes

Length: 0:20 & 0:08

Content: Giboon_dj_fm shared clips from the Top 100 “Western music EDM” Remixes. The two outlier videos above feature female DJs.

@giboon_dj_fm #Dj #美女 セクシー美女が見たい人におすすめな洋楽EDM #edm #ダンス #remix #fyp ♬ オリジナル楽曲 - FMメロディー

350K Views

@giboon_dj_fm #美女 #remix: 25 話 スフイプ 👉 バイオでアプリのリンクをダウンロード🔗詳细は ~ #洋楽 #edm #fyp ♬ 原聲 - FMメロディー

182K Views

Remix Breakdown

Length: 0:55 & 0:34

Content: In the videos to the left, Duuy breakdown his track For U. On the right he samples the vocal melody from his Instagram live to create a new track.

2.6M Views

@duuymusic 昨日のインスタライブで声のメロディのやつってどうにやるんですか?って聞かれて答えながら作ってたら1日後立派な曲になりました笑 #tiktokグルメ #犬が反応する音 #誰でも二次元 #ゴーアウェイチャレンジ #オススメ #オススメのりたい #foryoupage #duuy #運営さん大好き ♬ オリジナル楽曲 - でゅーい - Duuy

2.4M Views

Song List

Length: 0:59

Content: Kawachi features a mix of tracks by NoCopyrightSounds and shares the song names on a list to the left of the screen. 

1.9M Views

TikTok Medley

Length: 0:59 & 0:59

Content: AGU shares a mix of TikTok songs including a “bounce series” one. AGU uses a question in the first sentence of video’s caption to generate engagement. 

7.1M Views

@agu_pechecola055 TikTokの民なら全部知ってるよね?TikTok流行った曲メドレーPart.11 / いつも動画作成に使ってくださりありがとうございます🙇‍♂️引き続き動画作成に使っていただけると嬉しいです#dj #洋楽 #おすすめにのりたい #edm #mad ♬ オリジナル楽曲 - あーぐー - あーぐー(AGU)🧲

4.3M Views

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