Sweden’s Top Music Artists, Brands, & Festivals in 2023

Key Takeaways

Music Charts: 

• Sweden’s most popular genres based on music charts are Pop, Hip Hop and Electronic. 
• Pop dominated Swedish listenership on YouTube (47%), Shazam (39%) and Deezer (42%). 

Live Performances: 

• Sweden’s top 5 live performance music genres include Mainstream Pop, Pop Rock, Indie Pop, Alternative Rock and Hard Rock. 
• Top festivals include Lollapalooza Stockholm, Way Out West Festival, Sweden Rock Festival, Brännbollsyran Festival, and Big Slap Festival. 
• The months with highest listenership for all genres were in June, July and August. 

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Sweden’s most popular genres based on music charts are Pop, Hip Hop and Electronic. Other genres account for 32%. 

*Most popular Genres in Sweden, based on the Artists appearing on Music Charts in the past 3 months.

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Sweden’s Biggest Artists: 

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Sweden’s Most Effective Artists: 

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Sweden’s Biggest Music Festivals: 

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Sweden’s Most Effective Music Festivals: 

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Sweden’s Biggest Brands: 

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Sweden’s Most Effective Brands: 

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*Calculated based on the total number of followers, Spotify streams, and views from YouTube, TikTok, Instagram, Facebook, Twitter, Deezer, and SoundCloud.

*Video view data is the sum of total video views during June 2022 to July 2023, regardless of when a video was uploaded.

*Calculated based on total number of followers and views. Festival Size is ranked from Mega, Huge, Big, Medium, and Small in terms of event attendance.