Downhill Moments: Following athletes down segments of mountains to enjoy their view and skiing techniques.
Don’t Look Down: Pre-drop-in where athletes show their POV view of narrow mountain tops or prepare drop-in routes.
Legal or Illegal: Asking ski fans on TikTok whether near misses and falls should count in alpine skiing competitions.
Big Drops & Drop-Ins: Views of drops and drop-ins where athletes fall in from major heights then continue on their journey.
Trick in Passing: Viewing athlete tricks from the perspective of a bystander on the side of the hill.
Ski Prep: Athletes share their clothing & equipment choices for a day of skiing or how they prepare for the upcoming season.
From A to B: Moments from alpine and slopestyle courses where athletes artfully get from point A to B on their skis.
POV Trick and Ski Vlog are extreme performing content opportunities, averaging 3x the views & engagement rate on TikTok.
Excellent performing content categories for the Ski audience on TikTok include:
Low performing content categories for the Ski audience on TikTok include:
1. POV Trick
Athletes take viewers through the motions of a ski trick from their perspective as they land a flip.
Tactics to Implement:
Short-Form Videos: These videos tend to be 17 seconds on average.
Slow Motion: Due to the nature of performing tricks from a POV perspective, these videos were filmed with a high frame rate and slowed down to help the viewer follow along.
Original Audio: 63% of the total views and engagements for this content featured no added audio so that fans could hear the sound in the moment, especially bystanders cheering the athlete on.
This section has been leveraged by creators using the TikTok Reply feature to engage with their audience and make content that they want to see, ie. fans asking for other similar videos without added audio. Find ways to leverage the Reply feature with low-hanging content such as a POV slopestyle run.
Exploring big air moments as athletes make their mark in the sky and land it… or not.
Tactics to Implement:
Video Length: These videos tend to be 12 seconds on average.
Filming Techniques: 54% of the views and engagements were driven by content filmed with drones, while 21% was driven by content filmed in a stationary position with a long shot.
Throwbacks: 19% of the views and engagements in this category were generated by old footage shared by competitions like FWT.
Follow Through: Footage in this category was made up of 50% moving footage and 50% stationary footage. However, footage that moved with the athlete generated +71% more views & engagements compared to stationary footage.
It’s all about the drop. Quality airtime videos benefit from the audio that builds up and then drops as the athlete launches into the air as seen here.