FPV Drone Freestyle: Moments sharing drone freestyle perspectives through abandoned plots of land beside the controller movements of the driver.
Jet Suit Demonstrations is an extreme performing content opportunity, averaging 3x the views & engagement rate on Instagram.
Excellent performing content categories for the Aerial Sport audience on Instagram include:
Good performing contentfor the Aerial Sport audience on Instagram include:
Substandard performing contentfor the Aerial Sport audience on Instagram include:
Low performing contentfor the Aerial Sport audience on Instagram include:
Content Opportunities:
1. Jet Suit Demonstrations
Creators use jet suits to demonstrate the product’s capabilities by flying around bodies of water or going up hills.
Tactics to Implement:
Video Length: These videos average at 16 seconds in length.
Content Format: Footage by drones generated +256% higher engagement compared to videos filmed from the ground.
Instant Feedback: Demonstrations are often filmed above bodies of water or grass to represent how powerful the airstreams are from the jet suit. As soon as the creator lifts off, waves and ripples of the elements under the athlete can be seen.
Content Opportunities:
Highlight impressive feats accomplished by athletes in the jet suit space by being intentional and setting a challenge to be accomplished, such as getting from point A to B.
Parachute or wingsuit flying is where athletes work together in the air to build different formations or free fall together.
Tactics to Implement:
Video Length: These videos average at 28 seconds in length.
Content Format: Videos shot with a GoPro generated the highest average views and engagement in the competitive set.
Variety: Shock viewers by bringing unique concepts to the sky, such as in this video where one athlete is free falling in a kayak and another is on a snowboard.
Fun in the Sky: Unique tricks like the double human zipline perform well because of the athletes’ ability to carry out those actions while falling through the sky.
Content Opportunities:
Continue to bring people together, as seen in this video,where athletes can attempt tricks that need multiple people or just enjoy falling through the sky together.
Videos that highlight and celebrate the sport of traditional skydiving, focusing on the moments before releasing the parachute.
Tactics to Implement:
Video Length: These videos average at 18 seconds in length.
Content Format: As opposed to GoPros or 360 cameras, having a videographer stay on the base while the athlete falls is a top-performing form of filming skydiving activities. In this format, the athlete’s descent is only seen minimally as the viewer watches them fall into a tiny dot on the screen.
Content Opportunities:
There is room for narrative in these videos, as seen here, where Freddy Chase has the videographer ask “any last words?”. Building drama or suspense into the video helps create more interest in the following seconds of the video so viewers can see how it pans out.
Moments before and during base jumping where creators show their preparation and takeoff.
Tactics to Implement:
Video Length: These videos average at 38 seconds in length.
Content Format: Videos filmed by drones generated the highest average views and engagements for BASE Jump Takeoffs. Using a drone helps create a bigger picture for the viewer as they can pan back to see the creator on the base and follow them after takeoff.
Sport: The sport that generated the highest average views and engagement in this content opportunity are paragliding athletes followed by wingsuit athletes.
Content Opportunities:
Capture athlete emotions before they launch themselves toward their descent. Give viewers a chance to see inside the minds of extreme athletes before they perform their craft.
This video is 20 seconds in length and features a split screen showing the obstacle the drone pilot is using. The video also has text that builds suspense for the viewer.
2.6M Views
Free Fall Moments
Tactics:
This video is 10 seconds in length and features the athlete pretending to sleep and ‘fall out of bed’, except he’s falling off a platform into the sky.
This video is 18 seconds in length and features an athlete falling into bed but uses a transition as he lies down to switch the clip seamlessly to him falling through the sky.
This video is 28 seconds in length and features 360 footage of an athlete and two others running and jumping off a cliff and free falling until deploying their parachutes.
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