Social Content Opportunities For the Skate Audience on YouTube (Excluding Shorts) in Q2 2023

Purpose of This Research

• ‍Identify white space content opportunities for YouTube (excluding Shorts) ‍
• ‍Identify replicable production elements (formats, editing techniques, etc) that contribute to those content opportunities‍
• ‍Identify content themes that are not performing well and may be avoided

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Top YouTube content themes in the Skate space.

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Good YouTube content themes in the Skate space.

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Okay YouTube content themes in the Skate space.

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Poor YouTube content themes in the Skate space.

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Event Highlight Reel

Engage viewers to watch Skate Tales by sharing episode highlights. 

Recap the top moments of Skate Tales by showcasing the most impressive tricks and standout moments.

Production Elements From Top Performing Posts

• ‍13 minutes in duration on average.
• ‍Capture the reactions from fans to showcase the energy and excitement surrounding an athlete.
• Create educational content by adding a narrated commentary from Skate Tales athletes that shares behind-the-scene facts about each clip.
• Add a unique aesthetic to your videos by exploring creative filming techniques like the use of a fisheye lens in this video.
• Recap the top moments by creating a highlight reel narrated by a featured athlete. 

Examples

Views 1.6M | Engagements 42K

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Views 864K | Engagements 7.3K

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Views 602K | Engagements 33K

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Travel Skate Vlog

Follow skaters as they travel around the world.

Showcase skate sessions in iconic locations in combination with skaters’ adventures in different cities. 

Production Elements From Top Performing Posts

• ‍18 minutes in duration on average.
• Showcase life outside of a skate session such as when an athlete is experiencing local cuisine and exploring tourist attractions.
• Include B-Roll shots of the city to enhance the visual appeal of the video and set the scene. 
• 1:00 minute intro featuring highlights of various skateboarding tricks or the city they are visiting.
• Embed subtitles in the videos when featuring a skateboarder speaking in another language.
• Take viewers along on the travel adventures of athletes by capturing them skateboarding in iconic locations and exploring cultural activities.

Examples

Views 1.1M | Engagements 63K

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Views 866K | Engagements 46K

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Views 856K | Engagements 36K

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Athlete Reacts

Capture the genuine reactions of athletes.

Feature athletes from Skate Tales reacting to their own skateboarding content from the series and reacting to original skateboarding videos found on TikTok.

Production Elements From Top Performing Posts

• ‍11 minutes in duration on average.
• Incorporate multi-angle shots that capture both the athlete's reaction and the video they watch. 
• Source original videos from TikTok and record athletes' reactions to them in real-time.
• Incorporate visuals of the athlete's computer screen as they search for the video to keep the audience engaged. 
• Feature athletes reacting to skateboarding videos, including their own episodes, to provide a unique and engaging perspective that allows viewers to see their genuine reactions and insights.

Examples

Views 572K | Engagements 8.5K

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Views 550K | Engagements 8.4K

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Skate Challenges & Games

Bring athletes together to participate in challenges.

Organize a series of challenges where athletes go head-to-head, showcasing their unique personalities and skill levels. 

Production Elements From Top Performing Posts

• ‍16 minutes in duration on average.
• Begin your videos with a highlight reel of the most chaotic parts of the challenge, like this video.
• Make impromptu and authentic introductions to the game that features athletes showcasing their personalities while spontaneously describing the challenge, like this video.
• Create a challenge that pits skaters against each other in a series of trick shots, like this video. 
• Create a fun skate challenge for athletes to compete in and make it feel organic by filming it in vlog style from an athlete’s POV. 

Examples

Views 1.1M | Engagements 25K

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Views 616K | Engagements 13K

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Views 583K | Engagements 27K

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Athlete Career Breakdown

Highlight a specific athlete’s rise to fame.

Tell the inspiring journey of a skateboarder, showcasing their rise to fame and sharing their personal story beyond the world of skateboarding.

Production Elements From Top Performing Posts

• ‍15 minutes in duration on average.
• Interview an athlete's loved ones to provide an insider perspective on their life beyond skateboarding and offer a deep dive into who they are as a person.
• Extract audio clips from interviews with athletes and use them as motivational quotes to inspire viewers.
• Incorporate raw vertical iPhone footage shared by athletes or their family members, like this video.
• Create content that honors the life and career of an athlete by showcasing their journey to becoming a professional skateboarder and offering glimpses into their life outside skateboarding.

Examples

Views 896K | Engagements 23K

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Views 719K | Engagements 41K

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Views 650K | Engagements 19K

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Viral Outliers

Viral Outlier posts exceed the average view and engagement benchmark for their content theme by 3x.

Athlete Session Spotlight

Nyjah is followed through multiple skate sessions that showcase his resilience in the face of failures and his eventual success in landing the tricks he's practicing. 

• Enhance the video's energy with upbeat hip-hop music.
• Video featured a 18 second animated intro emphasizing the importance of art in the world of skateboarding

Views 2.4M | Engagements 71K

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Athlete Session Spotlight

A full-length skate film that takes viewers on a journey through the city, featuring 17 professional athletes as they showcase their skills and perform tricks in various locations. 

Views 2M | Engagements 33K

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Skate Challenges & Games

A hilarious and entertaining vlog-style video starring actor Jack Black, as he roams the city and interacts with skateboarders, challenging them to perform kickflips while showcasing his unique personality. 

Views 2.1M | Engagements 55K

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Athlete Career Breakdown

A video dedicated to showcasing the life and personality of Lizzie Armanto through the eyes of her loved ones and skate legend Tony Hawk. The video is on 35mm film and directed by acclaimed filmmaker Greg Hunt.

Views 1.5M | Engagements 8.1K

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Content Theme Definitions

Event Highlight Reel: Recap the top moments of a Skate Tail’s episode by showcasing the most impressive tricks, memorable runs, and performances.

Travel Skate Vlog: Showcase skate sessions in iconic locations in combination with skaters’ travel adventures in different cities, experiencing local cuisine, exploring tourist attractions, and immersing in the local culture.

Athlete Reacts:  Feature athletes reacting to skateboarding videos, including their own episodes, to provide a unique perspective that allows viewers to see their genuine reactions.

Skate Challenges & Games: Organize a series of challenges where athletes go head-to-head, showcasing their unique personalities and skills. 

Athlete Career Breakdown: Highlight a specific athlete’s rise to fame and tell their life story beyond skateboarding.

Athlete Session Spotlight: Follow a specific skateboarder through multiple different sessions of skateboarding. 

Finding New Places to Skate: Create a series that features skaters finding new and innovative places to skate or perform tricks from. 

Skate Culture Class: Educational videos that teach viewers about the history and cultural impacts of skateboarding.

Building a Park: A series where an athlete documents the entire process of building a skate park at home.

Gear Reviews & Tips: Athletes give their opinion on new skateboard setups and share their favourite gear and board setup. 

Artistic Skate Films: The aesthetic element and musical element of a video is the main focus and skateboarding is the background focus. 

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*For videos in this content category. View + Engagement data collected via direct social media platform API.

*Measured by Average Views + Engagements