The Best Content to Create for the Skateboarding Audience Based On Their Reddit & Organic Search Behaviour

Purpose of This Research

• ‍Identify the primary inquiries posed by the Skateboarding audience on Search and Reddit. ‍
• ‍Pinpoint recurring themes within these questions to uncover potential content opportunities.‍
• ‍Analyze top-performing content to unveil key tactics to reach the Skateboarding audience. 

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Key Takeaways - Reddit Content 

Creative skateboarding art posts had the highest number of organic posts on Reddit at 23%. Also, Skateboard art represented 20% of total search volume
on Google.

• Recommendations
  i) Create an episode highlighting the importance of photography and art in the world of skateboarding by featuring popular skateboard artists like Atiba Jefferson.
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  ii) Showcase the photographers and filmmakers who help produce the content.

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20% of search volume came from beginner skateboarders who use Reddit to show their skill progression and seek advice from the community. 

• Recommendation
  i) Share the learning progression story of athletes and any new tricks that they are learning.
  
  ii) Educate beginner skateboarders on the history of skateboarding and how certain tricks were invented. Feature athletes on the show who played a hand in inventing or innovating a skateboarding trick. 

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Updates about skate icons (i.e: Tony Hawks) receive a high number of upvotes (this post generated 3.8K upvotes).

• Recommendation
  i) Organize fan meetups with athletes to foster a sense of community and generate a wealth of user-generated content centered around the meetup experience.
  
  ii) Create an episode where you go to local skate parks and randomly select a few skaters to join in on a day with athletes.

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Skateboarders are asking the reddit community for advice on how to perform a specific trick or guidance on how to get more air (11% of search volume).

• Recommendation
  Feature athletes to participate in a video version of an AMA to support fellow skateboarders on their journey. 

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Key Takeaways - Search Content 

Searches about renovating local skateparks made up 18% of search volume.

• Recommendation
  Make a lasting impact on the skateboarding community by creating content about supporting new skatepark builds or expansions.

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Searches for skateboarding films made up 16% of search volume. Skaters watch films not only to see athletes perform tricks but to tap into the skate lifestyle, like in the film Mid90s(1).

• Recommendation
  i) Feature the intersection of skateboarding with fashion, music, film and art in your content.
  
  ii) Showcase the relationship between fashion and skateboarding. Create an episode where you take athletes in-store to talk about the shoes they wore over time as they progressed as an athlete.

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11% of search queries are related to learning new skateboarding tricks.

• Recommendation
  Create a highlight reel using clips of athletes performing the same trick to allow the audience to see different variations.

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Beginner skateboarder-related searches such as “skateboarding videos for beginners” made up 8% of search volume.

• Recommendation
  Create video content that showcase the challenges and triumphs of athletes learning a new trick. Show a skateboarder’s journey from their humble beginnings to the present day.

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"Skateboarding" consistently generates the highest average monthly search volume among the given keywords globally.

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"X Games" generated 359% more average monthly search volume compared to other skateboarding events globally.

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The following content themes were identified among the top search queries for the skateboard audience:

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The following content themes were identified among the top search queries for Skateboarding Events:

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Artistic Visuals

Contribute to the visual culture of skateboarding & establish yourself as a go-to destination for skateboarders seeking artistic inspiration.

Key Tactics

• ‍Create mobile phone and desktop backgrounds: Create visually stunning and artistic backgrounds by featuring screen grabs or photoshoots with the athletes showcased in your content that the audience can use as backgrounds for their devices.
• ‍Partner with Artists: Collaborate with artists (like Atiba) to create one-of-a-kind digital art pieces, photographs, or stickers.

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Organic Content Examples

Websites include…

• The key phrase “skateboard wallpapers” in the title.
• Professional photos that use the keyword word “HD” to communicate the quality. 
• Images made for desktop and mobile. 

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Local Skateparks

Become associated with a skatepark build by supporting the creation of local skate infrastructure.

Key Tactics

• ‍Create Content around Skatepark Builds: Make a lasting impact on the skateboarding community by sharing content specifically around parks – by supporting new skatepark builds or expansions.
• ‍Make Dreams Come True: Support athletes in bringing their creative visions to life. Whether it's a skate clinic for underprivileged youth, a park cleanup initiative, or a public art installation celebrating skate culture, provide resources and assistance to help these individuals turn their ideas into impactful projects.

Organic Content Examples

Blog posts…

• Tell an inspirational story about the adversity overcome to build a community skate park.
• Includes direct interview quotes from community members in the episodes.

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Skater Cinema

Maximize your reach by advertising on movie review blogs and sharing skate lifestyle content.

Key Tactics

• ‍Partner with Movie/TV Show Blogs: Partner with popular movie and TV show bloggers to get your content featured on their recommendations list. 
• ‍Tap into the Skate Lifestyle: Create content that not only focuses on skateboarding but also explores the intersection of skateboarding with fashion, music, and art. This could include showcasing skate-inspired fashion trends, sharing playlists of skateboarding music, or highlighting skateboarding-related artwork.

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Organic Content Examples 

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Blog Features…

• ‍Break down the movie into a short concise description and pairing it with an intriguing image.
• Write in a casual tone of voice like this blog post(1), “Let’s skip straight to the best skateboarding movies, shall we?”.

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Skate Tricks Guide

Feature athletes breaking down tricks and sharing their expert techniques with the audience.

Key Tactics

• ‍Create In-Depth Content: Provide context into the history, significance, and interesting facts about each trick to provide a deeper understanding and appreciation, like this blog post(2).
• ‍Build a Learning Community: Foster a sense of community by providing a forum for viewers to share their progress, seek advice, and connect with fellow skateboarders, like this website.
• ‍Curate a Video Compilation: Showcase clips of a specific skateboarding trick, such as an ollie. This allows viewers to see the different variations of the trick and provides inspiration and visual guidance.

Top Organic Pages

Blog posts…

• ‍Utilize videos to better explain the complexities of a trick.
• ‍Rank tricks from beginner to advanced.
• ‍Provides a counter for the number of skaters who can perform the trick.

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Beginner Queries

Curate content specifically for beginners that capture the challenges and triumphs of learning to skateboard. 

Key Tactics

• ‍Share Tips for Beginners: Interview athletes and ask them to provide advice specifically for beginner skaters. Optimize your content by using phrases like "for beginners" or "how to" in the description section of the episode.
• ‍Make It Relatable: Create relatable content that features skateboarders of all ages and skill levels, showcasing their challenges and triumphs. This will resonate with a diverse audience and inspire connection through shared experiences.

Organic Content Examples

Blog posts…

• Include instructional images to help visually demonstrate the technique. 
• Be inclusive to skateboarders of all ages.  ‍
• Create a step-by-step guide to teach a new skill.

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Top subreddit communities and users based on the number of "Skateboarding" comments made from June 2022 to May 2023.

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Top subreddit communities and users based on the number of "Skateboarding" posts made from June 2022 to May 2023.

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Among the most popular Reddit threads, users are engaging in the following types of discussions:

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Creative Media

Be a source of artistic inspiration by sharing a variety of mixed-media art inspired by skateboarding.

• ‍Feature Photographers & Filmmakers: Create an episode that features the photographers and filmmakers behind your content to increase visibility.
• ‍Showcase Unique Skateboard Art: Partner with photographers and artists to create unique pieces of art to be featured in your content, like a bench made from skateboards. 

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Beginner Questions

Show the entire journey on how an athlete masters a new trick for beginners.

• ‍Pro x Beginner Athletes: Feature beginner skateboarders in your episodes by having a pro athlete teach a beginner how to master a new trick.  
• ‍Leveling Up Skills: Share videos that showcase athletes mastering new tricks and reaching new milestones. Write a narrative that inspires viewers to take on new challenges.
• ‍When I Started…: Showcase moments where an athlete describes their humble beginnings. 

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Skate Icons

Showcase athletes meeting up with fans and share news about their latest accomplishments.

• ‍Showcase Fan Excitement: Host fan meetups with athletes. Showcase the admiration of fans as they meet their skate heroes, capturing the memorable moments and expressing their appreciation for their favorite athletes.
• ‍Make It Educational: Create episodes that celebrate the achievements and legendary status of athletes, sharing interesting stats and facts about their careers to inspire viewers to watch their episodes.

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Pro-Level Skate Skills

Highlight Skate Tale athletes showcasing their next-level abilities.

• ‍Highlight Athlete’s Skills: Inspire and engage your audience by sharing videos that showcase athletes’ impressive tricks, unique styles, and exceptional talent.
• ‍Repurpose Top Moments: Highlight the top moments by:

i) Creating a highlight episode showcasing pro-level skate skills
ii) Featuring a 30-second highlight reel as an intro to each episode
iii) Repurposing highlight reels on social media to drive viewership 

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Needing Advice

Share tips & tricks that help improve skateboarding skills both on and off the board.

• ‍Capture Off-Skate Moments: Engage your audience by showcasing the exercise routines of athletes, including their rest days, exercise regimens, and dietary habits. 
• ‍Ask Me Anything: Feature athletes to participate in a video version of an AMA to answer top questions that viewers have about skateboarding. 

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*Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term. 

*To encourage content creation ideas, skate apparel & gear related search queries were omitted from the dataset. *The data encompasses top search queries globally, pertaining to the keywords “skateboarder” and “skateboarding”.

The data encompasses top search queries globally, pertaining to the keywords “x games”, “street league skateboarding”, “vans park series”, “dew tour”, and “red bull hart lines”. 

*Based on the “Skateboarding” comments shared from 2022-06-01 to 2023-05-31, globally.

*The data encompasses top search queries globally, pertaining to the keywords “skateboarder” and “skateboarding”.

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References:

1. 61 Skateboarding Movies That Even Non-Skater Will Find Entertaining

2. OLLIE IN SKATEBOARDING [A COMPLETE GUIDE]