Top Artists for the Norwegian Music Audience in Q1 2023

The Purpose of This Research

To identify the most influential artists for the Norwegian Music audience on Facebook, YouTube, Twitter, TikTok, and Instagram.

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Artists are Split Into Four Categories

1. Biggest: These artists have very high social followings and video views, so they reach a large portion of the audience. That said, they may not generate exceptional engagement.

2. Most Effective: These artists reach a large portion of the audience and generate tons of engagements & views.

3. Hidden Gems: Artists with a solid following, reach, and engagement with the audience, but are small enough that they probably haven’t gone mainstream yet.

4. Rising Stars: These artists are Hidden Gems that are growing in popularity very quickly.

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Biggest Artists For The Norwegian Music Audience

“Biggest” = Highest social following and video views. In other words the account reaches a large portion of the audience, but may not generate exceptional engagement.

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Most Effective Artists For The Norwegian Music Audience

“Most Effective” = Highest scores for “Video Reach vs Audience Size”. In other words, these accounts reach a large portion of the audience in comparison to the creators size.

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Rising Star Artists For The Norwegian Music Audience

“Rising Star” = Highest growth in social followers YoY

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Hidden Gem Artists For The Norwegian Music Audience

“Hidden Gem” = Highest scoring accounts when combining “Video Views” and “Audience Reach vs. Audience Size”, but has low social following.

Reach score = Reach & engagement relative to similar sized accounts. Social followers in aggregate across all platforms.