Aftermovie: Professionally shot and edited videos that recap a festival/performance accompanied by music.
Unique Raves: Videos showcase unusual or secret ways people experience electronic music and performances.
DJ Set + Interview: Videos include a performance mix and an interview with the performing artist.
VR DJing is an extreme performing content opportunity, averaging 3X the views & engagement rate on Instagram.
Excellent performing content opportunities for the Japanese electronic music audience on Instagram include:
Good performing contentfor the Japanese electronic music audience on Instagram include:
Substandard performing contentfor the Japanese electronic music audience on Instagram include:
Low performing contentfor the Japanese electronic music audience on Instagram include:
Extreme Performing Segment:
Metaverse performances using virtual reality DJing applications and software. Top videos featured four DJs playing B2B and hello.hato mixing Drum’n’Bass.
Tactics to Implement:
Metaverse: We have seen the rise of VR DJing with big EDM names like David Guetta hosting performances in the metaverse. Tribe XR is a virtual reality DJ studio and school where DJs can perform in the metaverse on industry-standard equipment.
Video Format: Both top performing videos were 1:1 and just under 1 minute in length.
Embrace the possibilities of VR and Web3. Many brands are partnering with top artists to perform concerts or shows in the metaverse. Look to host or sponsor metaverse events and elevate Japanese artists to reach a global audience.
Videos of DJs performing a short mix. Top videos were shared by Pioneer DJ’s global account and featured mynames_joshua mixing with an impressive home set up and Red Bull 3style Poland DJ Champ, 69beats remixing on the DDJ-FLX6.
Tactics to Implement:
Finger Drumming: This content bucket features videos of artists showing off their finger drumming skills in a way that transforms their MIDI pad controllers into fully-fledged instruments.
Birds-Eye View: The video below switches between shots taken from the side and shots taken from a birds eye view of the controller. By doing this, viewers get an up close look at the DJs mixing skills.
Though Pioneer is based in Japan, its global account focuses primarily on North American or European artists. Pioneer’s regional account for Japan on Instagram has a limited following and lacks post consistency. Showcase the mixing skills and impressive techniques of some of Japan’s finest DJs, providing them with a space to show off their talents.
Content: In the first video, tybo_ambientsky creates ambient textures with an acoustic guitar loop. In the second, he creates a beat with an old cassette tape. In the third he uses KORG SQ-1 and features the skyline to complement the mix.
Content: Suiteru is a MIDI-Reactive Audiovisual performer, which means he uses a sequencer to sequence not only the sound but also visuals at the same time. His video setups include a screen and a MIDI controller.
Content: Satoshi_tomiie shared a clip from his festival modular setup debut in Italy. The footage showcased his performance, the crowd and a beautiful sunset. The second video is taken behind the decks with Selena Faider at Defected Croatia.