Downhill Action: Pure and high adrenaline downhill action, typically captured in a single clip or montage style format.
POV Downhill: Much like Downhill Action as a category, these videos focus on similar content but from the POV angle of the rider for downhill and slope style riders alike.
Huge Air Shots: Videos highlight footage of riders hitting massive jumps to achieve even bigger air.
Downhill Cornering: Short-form clips of downhill mountain bikers hitting particularly narrow and sharp corners at breakneck speeds.
Freeride Action: Videos that capture the alternative form of downhill biking, Freeriding, through courses on mountains or urban.
Race Highlights: Clips that showcase the most intense and exciting moments of different races.
Bike Flips & Spins: Similar to Huge Air Shots, but focused on riders performing backflips or frontflips, while rotating mid-air.
Trials Biking: Clips showing off the technical prowess required in Trials biking, typically filmed across different urban landscapes with interesting features.
Winning Moment: Videos capturing that the pain staking finish but spectacular moment of placing first in a race.
Bike Launch: Videos showcasing the arrival of brand new bikes on the market.
Full Run Replays: Although not always a completely raw cut, these videos focus on showing the start to finish of a riders run during a race.
Downhill Compilation: Similar to other Downhill categories, but different in that it shows a variety of different videos with Downhill MTB.
Bikers Message: Riders taking a moment to spread awareness with a personalized message.
Wheelies: Different riders showing off their skills by performing what’s commonly known as a wheelie, either off or on the trail.
Content buckets that had the highest average number of views & engagement in the Bike space on Instagram include:
Good performing contentopportunities in the Bike space on Instagram include:
Substandard performing contentopportunities for Bike space on Instagram include:
Low performing contentopportunities for the Bike space on Instagram include:
1. Downhill Action
The Fast and The Furious. Pure and high adrenaline downhill action, typically captured in a single clip or montage style format. These focus on the technicality and style that is downhill mountain biking.
Tactics to Implement:
Downhill Only: All clips in this category focus solely on riders on downhill bikes and, typically, downhill courses such as bike parks.
Being Filmed: Unlike POV footage often found within Downhill biking, these clips showoff the rider in full frame and are typically shown from a handful of angles.
Slo-Mo Footage: Occasionally videos will replay certain moments or the whole clip in slow motion.