How Adrenaline Rush’s Ambassadors Generated 57.6K Engagements in 6 Months

Instagram
Influencer Marketing
December 13, 2022
Food & Beverage

Key Takeaways

Between April and June 2022, Adrenaline Rush’s ambassadors generated 57.6K engagements, here’s how:    

Platform

  • On Instagram, Adrenaline Rush (5.7K followers) is currently posting an average of 7 posts per week.
  • Adrenaline Rush was tagged in a total of 61 influencer posts over the course of 7 months. They generate about 10 influencer post a month garnering 220 engagements on average.
  • 30% of the influencer posts featured on Adrenaline Rush’s account are cross-posted on the influencer’s account.

Influencer Tier

  • 77% of Adrenaline Rush influencers have between 1K and 10K followers.
  • 16% of influencers have between 50K and 500K followers.
  • 7% of influencers have between 10K and 50K followers.

Influencer Types

  • The brand worked with 24 influencers between April and October 2022.
  • 38% of Adrenaline Rush’s influencers are athletes, 21% are musicians, 13% are travel influencers, 13% are entertainers, 8% are hair stylists, and 8% are artists.
  • Athletes generated the highest volume of engagement at 5.8K, followed by entertainers at 5.8K.

Adrenaline Rush is an alcohol-free, carbonated energy tonic drink. The drink contains taurine, L-carnitine, natural caffeine, guarana extract, ginseng extract, and vitamins C, B6 and B12. Adrenaline Rush does not contain any artificial colorants, flavorants or preservatives. (Source)

It is aimed at young people who lead busy and satisfying lives and daring, enthusiastic people who like extreme activities. (Source)

Adrenaline Rush relied on 24 influencers (brand ambassadors) in the past 7 months to build brand awareness on social media. 

Adrenaline Rush has the highest number of followers on Facebook (149K), followed by Instagram (5.7K).

*Source: Data collected manually directly from Facebook and Instagram; Date range: All time, up to Nov 2022.

Adrenaline Rush publishes almost an equal amount of posts on both Instagram and Facebook, however Instagram's engagement rate was 10X higher.

*Source: Data collected manually directly from Facebook and Instagram; Date range: April - October 2022

There are about 3.6K total mentions of Adrenaline Rush on Instagram and less than a hundred on every other platform.

The number of social media posts include both posts published by influencers and non-influencers.

Date Range: All time, up to Nov 2022.
*Number of Instagram, Facebook, YouTube, TikTok, Twitter and Twitch posts are an estimation based on the average number of video views with the hashtag #SalíAVivir

From April to October 2022, Adrenaline Rush received ~10 influencer posts per month with ~220 average engagements per post. 

On average, 5% of Adrenaline Rush’s posts on Instagram are influencer posts. 30% of the influencer posts featured on Adrenaline Rush’s account are cross-posted on the influencer’s account.

Adrenaline Rush relies on its network of trusted influencers to drive brand awareness on Instagram. 

The brand mainly collaborates with Nano, Mid-Tier, and Micro Instagrammers who are athletes, musicians, travel influencers, entertainers, hair stylists, and artists.

Between April and October 2022, Adrenaline Rush collaborated with 24 influencers.

60% of of the influencers Adrenaline Rush (@adrenalinerushgt) worked with were from Guatemala.

Adrenaline Rush’s influencers mainly fall into the Nano category (77%) and the Mid-Tier category (16%), meaning that most of their influencers have either between 1K to 10K followers or 50K to 500K followers.

Mid-Tier influencers generated 4X more engagements compared to Micro influencers.

Nano influencers had the highest engagement rate at 3.8%, which is almost on par with the Instagram industry benchmark of 4%.

*Industry average to the specific influencer tier (Source)

Jaime E. Chong, an actor, has 283K followers, which is the highest number amongst Adrenaline Rush’s influencers.

Athlete Charlie Sarmiento is the most active influencer when it comes to the number of posts they create for Adrenaline Rush. On average, Adrenaline Rush collaborators post around 8.7 posts per month.

Charlie Sarmiento published the highest number of posts for the brand however he only generated about 88 engagements per post.

38% of Adrenaline Rush’s influencers are athletes, followed by musicians (21%), travel influencers (13%), entertainers (13%), hair stylists (8%), and artists (8%).

Athletes generated the highest number of engagements for Adrenaline Rush at 5.8K. Entertainers generated the second highest number of engagements at 5.2K.

These posts by Ese, Christian and Andreso  featured a giveaway contest where followers could win a Playstation or a trip to Honduras.

Top Influencer Posts:

Engagements: 1.2K | ER: 0.62%

Engagements: 854 | ER: 1.3%

Engagements: 674 | ER: 0.35%

Engagements: 526 | ER: 0.83%

Athletes promoted Adrenaline Rush by tagging @adrenalinerushgt in the posts where they’re participating in their sport.

Engagements: 361 | ER: 8.7%

Engagements: 199 | ER: 10.3%

Engagements: 185 | ER: 4.2%

Engagements: 195 | ER: 5.6%

Influencers would tag Adrenaline Rush and show the energy drink can in the background of their photos where they’re performing a passion or hobby they love such as working out, DJ-ing, or writing.

Supporting Passions:

Engagements: 214 | ER: 0.08%

Engagements: 323 | ER: 7.3%

Engagements & ER not available.

Adrenaline Rush’s ad spend data is currently unavailable as of November 2022. 

*Source: Data collected manually directly from Instagram. Date range: April - October 2022
*Adrenaline Rush did not work with macro influencers.

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