Freerunning Competitor Channel Scan™

YouTube
Instagram
Facebook
TikTok
July 7, 2022
Sporting Goods & Outdoor

Amongst the competitive set, Storror had the highest share of post cadence with an average of 0.75% between the four platforms.

Run & Jump does not have a formal brand channel for Instagram. *Time period: Mar ‘21 - Feb. ‘22

Amongst the competitive set, Storror had the highest share of views with an average of 1.29% between YouTube, Instagram, Facebook, and TikTok.

Run & Jump does not have a formal brand channel for Instagram. *Time period: Mar ‘21 - Feb. ‘22

Run & Jump dwarfs the views of competitors due to having uploaded several viral videos. The most notable being in Mar. 2021, totalling 98M views. 

Storror has the largest audience size on YouTube with 7.38M subscribers, followed by Run & Jump with 1.94 subscribers. Run & Jump saw an increase of 122% in YouTube subscriber count from March 2021, to September 2021, while PKFR TV saw a 57% increase over March 2021, to February 2022.

Although PKFR TV had the 3rd highest number of followers, they generated the highest volume of video views. PKFR TV’s monthly Instagram views increased by 976% in February 2022, with Storror showing an increase of 725% in February of 2022. 

All competitors exhibited a less than 5% change in audience size, with the exception of Ampisound having a 12% decrease in total followers from Mar. 2021 to Feb. 2022.

Storror’s presence is the central competitor within Facebook totalling 55M views from Mar. 2021 to Feb. 2022. Team Farang, however, exhibited a 50,582% increase in views from Oct. 2021 to Jan 2022.

Storror’s Facebook audience size grew 83.69% from March 2021 to February 2022. Facebook audience size for the remaining competitors remained stable throughout the year. 

Red Bull Audience Size data is currency unavailable

PKFR TV dominates TikTok amongst competitors totalling over 356M views from Mar. 2021 to Feb. 2022. 

PKFR TV’s total TikTok followers sit 906% above the nearest competitor, with a TikTok following of 5.8M.

Historical TikTok audience size data is not available, therefore February 2022 follower counts are used

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