Facebook Biking Content Opportunity Analysis™ Q2 2022

Facebook
July 8, 2022
Sporting Goods & Outdoor

Facebook Content Bucket Definitions

  • Downhill Action: Pure and high adrenaline downhill action, typically captured in a single clip format.
  • BMX Tricks: This category showcases different styles and stunts performed by riders on a BMX bike. 
  • Trials Biking: Alternatively to BMX bikes, Trials biking focuses on performing platforming stunts on a lightweight bike if a variety of diverse landscapes
  • POV Footage: Footage captured from a mounted camera on a riders helmet for chest mount, as they go through their run. 
  • Fail of the Day: Riders encountering an unfortunate fate as they either crash or fall off their bike, celebrated by the community as “Fail of The Day”.
  • Race Highlights: Short clips capturing the intensity and excitement of either downhill or or cross country mountain biking races.
  • Urban Freeride: Videos showing what freeride mountain biking looks like in an urban setting.
  • MTB Tutorials: How-to guides from seasoned professionals talking about the different aspects of mountain biking and how to improve yourself.
  • Bike Review: Clips that focus solely on showing off and discussing new components, aspects, or full on bikes. 
  • Bike Tips & Tricks: Similar to MTB Tutorials, however these clips focus on a wider breadth of topics along with biking maintenance tips.
  • Downhill Cornering: Short and sweet actions shots of downhill mountain bikers hitting corners at incredible speeds. 
  • Biking Humour: Clips that poke fun at all the small and funny encounters someone would have while mountain biking.

Content buckets that had the highest average number of views & engagement in the Bike space on Facebook include:

Good performing content opportunities in the Bike space on Facebook include:

Substandard performing content opportunities for Bike space on Facebook include:

Low performing content opportunities for the Bike space on Facebook include:

Content Opportunities:

1. Downhill Action

Down, Down, We Go!

Pure and high adrenaline downhill action, typically captured in a single clip format. These focus on the technicality and style that is downhill mountain biking.

Tactics to Implement:

  • Downhill Only: All clips in this category focus solely on riders on downhill bikes and, typically, downhill courses such as bike parks.
  • Being Filmed: Unlike POV footage often found within Downhill biking, these clips showoff the rider in full frame and are typically shown from a handful of angles.

Top Format:

  • Duration: 0:13 & 0:55
  • # of Hashtags: 0 & 7

26M  Views

20K Views

2. BMX Tricks

Technical Doesn’t Begin To Cover It

This category showcases different styles and stunts performed by riders on a BMX bike. Often close ups and highlights of flatland tricks, these short clips and compilations show just that.

Tactics to Implement:

  • Technicality: What draws crowds, and is the same case in these videos, is showing off the truly technical and methodical nature of performing BMX tricks. 
  • Compilations: The majority of videos within this category showcased compilations of either one specific rider or many performing a variety of tricks. 

Top Format:

  • Duration: 0:25 & 2:43
  • # of Hashtags: 0

8.3M Views

161K  Views

3. Trials Biking

BMX’s Alternative Brother

Alternatively to BMX bikes, Trials biking focuses on performing platforming stunts on a lightweight bike if a variety of diverse landscapes. Often shown in urban landscapes or rough terrain, the goal is to get from Point A to Point B, without touching the ground or getting off your bike. 

Tactics to Implement:

  • Tension: When watching these videos, viewers vicariously feel the tension of riders as they catch they’re balance from jump to jump. The footage focuses on this throughout the entire video.
  • Interesting Landscapes: Aside from the focus on the rider, interesting landscapes add to the attraction of these videos due to the rider never experiencing the same style of jump twice.

Top Format:

  • Video Duration: 0:16 & 0:24 
  • # of Hashtags: 0

3M  Views

136K Views

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