On Instagram, cbdMD maintains a significantly larger audience in comparison to the competitive set - with 96% more followers than the next closest competitor, Charlotte’s Web.
From a content perspective, top performing posts on the cbdMD Instagram page can be bucketed into three primary categories: athlete ambassadors, launches of new cbdMD products, and free product giveaways.
From a tactical perspective, these are some of the Instagram best practices used by cbdMD...
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