Social Content Opportunities for the Skate Audience on YouTube Shorts in Q2 2023

July 19, 2023

Sport & Outdoor

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Purpose of This Research

‍Identify white space content opportunities for YouTube Shorts videos‍
‍Identify replicable production elements (formats, editing techniques, etc) that contribute to those content opportunities
‍‍Identify content themes that are not performing well and may be avoided

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Excellent YouTube Shorts content themes in the Skate space.

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Good YouTube Shorts content themes in the Skate space.

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Okay YouTube Shorts content themes in the Skate space.

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Poor YouTube Shorts content themes in the Skate space.

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Things that Skateboarders...

Create a video series centered around the theme "Things That Skaters..."

From "Things That Skaters Love" to "Things That Skaters Hate," each video presents a unique perspective on skateboarding culture.

Production Elements From Top Performing Posts

‍39 seconds in duration on average. 2 hashtags are used on top-performing videos.
Create a video that loops seamlessly by ensuring the ending sentence perfectly matches the beginning sentence, enticing viewers to watch the content repeatedly and boost the view count.
Create a series centered around a specific topic, such as "experiences every skater has had". Each video within can explore different aspects or situations relevant to skaters.
Organize the video into distinct chapters using prominent captions, allowing viewers to easily navigate different sections of the content.

Examples

Views 40M | Eng. 3.9K

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Views 11M | Eng. 1.3K

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Views 10M | Eng. 0.9K

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Relatable Skate Skits

Create videos that portray niche relatable scenarios.

Capture the authenticity of the skateboarding experience by creating videos that showcase niche scenarios encountered by skaters on a regular basis.

Production Elements From Top Performing Posts

‍33 seconds in duration on average. 0-3 hashtags are used on top-performing videos.
Reimagine popular skate-related games in real life through engaging skits, like how this video recreates the mobile game "Subway Surfers".
Narrate the video in first-person perspective like in this video where the creator hilariously shares her struggles of trying to skate properly when her crush is around.
Create an engaging compilation video that explores various scenarios and topics related to skateboarding, such as different ways skaters get on their boards.

Examples

Views 17M | Eng. 3.7K

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Views 9.5M | Eng. 413K

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Views 8.3M | Eng. 407K

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Creative Skateboard Challenge

Provide an entertaining and light-hearted activity.

Get creative and engage skaters with fun and interactive challenges at the skate park to encourage skaters to step out of their comfort zone.

Production Elements From Top Performing Posts

‍25 seconds in duration on average. 0-2 hashtags are used on top-performing videos.
Utilize a voice filter that adds a playful and unique tone to introduce the challenge, like this video.
Focus on capturing raw and unfiltered moments that reflect the true feelings and reactions of skaters, like in this video when the athlete says "this is actually way scarier than I thought".
Capture and showcase the behind-the-scenes moments of skaters when they let loose and have fun. Just like in this video where skaters suction cup a shoe to a mirror

Examples

Views 7.1M | Eng. 2.4K

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Views 3.9M | Eng. 202K

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Views 2.4M | Eng. 80K

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Setting Up a Deck

Create a fast-paced tutorial video.

Guide viewers through the step-by-step process of setting up a new skateboard deck and adding creative designs to the boards.

Production Elements From Top Performing Posts

‍30 seconds in duration on average. 1-5 hashtags are used on top-performing videos.
Grab the audience's attention right from the start by utilizing a fast-paced speaking style and incorporating multiple engaging clips within the first 7 seconds of the video.
Finish the video by showcasing the skateboard in action with a test drive, capturing the excitement and thrill of riding the freshly set-up board.
Showcase a broken skateboard at the beginning of the video to hook the audience.
Use large captions positioned in the center of the video to captivate viewers' attention and enhance their understanding of the content.

Examples

Views 7.2M | Eng. 407K

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Views 4.7M | Eng. 1.7K

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Views 3M | Eng. 0.2K

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Public Skate Challenge

Engage skaters to participate in a challenge.

Engage random skaters by inviting them to participate in exciting challenges, such as breaking their board for a mystery box or earning $100 by doing an impressive trick.

Production Elements From Top Performing Posts

‍44 seconds in duration on average. 0-5 hashtags are used on top-performing videos.
Create a comprehensive video that takes viewers through the entire process of the challenge, from the setup of the mystery boxes to the search for a skater willing to break their board.
Put a skateboarding twist on the viral challenge "double it or give it to the next person" by offering a skateboard as the item to be doubled. Create a humorous scenario where nobody wants the skateboard, like this video.
End the video with an ironic comment like "that was cool" after the skater successfully lands a difficult trick to add a touch of humor.

Examples

Views 9.4M | Eng. 365K

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Views 1.7M | Eng. 0.5K

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Views 1.5M | Eng. 68K

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Viral Outliers

Viral Outlier posts exceed the average view and engagement benchmark for their content theme by 3x.

Public Skate Challenge

The video kicks off with an exciting moment as a skater bravely breaks his board, introducing the challenge: break your board to win a mystery box. Viewers are shown every step of the process, from the setup to the exciting finale where the skater selects their well-deserved mystery box.

Views 22M | Engagements 1.2M

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Relatable Skate Skits

In this video, viewers are immersed in a first-person perspective as a skater shares her frustrations at the skatepark. She candidly narrates her experience of encountering someone crossing in front of her while she's attempting to perform a trick, expressing her genuine frustrations and the challenges it presents.

Views 19M | Engagements 1M

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Educational Tutorials

In this detailed and informative video, viewers are taken on a journey of learning how to properly climb up a ramp. The video meticulously breaks down each step and provides clear guidance to help the viewer grasp the technique. Slow- motion effects are incorporated to highlight key moments and provide a closer look at the proper execution.

Views 9.2M | Engagements 447K

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Park Tricks

The creator showcases his impressive skateboarding skills and effectively claps back at internet trolls who doubted his abilities by jumping off a set of 5 stairs.

Views 1.7M | Engagements 1.1K

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Content Theme Definitions

Things that Skateboarders...: From "Things That Skaters Love" to "Things That Skaters Hate," Create a video series centered around the theme "Things That Skaters..." do.

Relatable Skate Skits: Capture the authenticity of the skateboarding experience by creating videos that showcase niche scenarios.

Creative Skateboard Challenge: Get creative and engage skaters with fun and interactive challenges at the skatepark.

Setting Up a Deck: Guide viewers through the step-by-step process of setting up a new skateboard deck.

Public Skate Challenge: Engage random skaters by inviting them to participate in exciting challenges.

Repairing a Skate Park: Utilize the green screen filter to create skits that give quick tips on smart ways to save money or budget spending.

Skating in Iconic Places: Visit iconic locations revered within the skateboarding community to document a skater’s experience and share their impressions.

Educational Tutorials: Create tutorials that break down each skate trick step-by-step and provide clear and concise instructions.

Athlete Advice: Experienced skaters share their advice and words of wisdom with beginner skaters.

Skate Park Review: Giving a tour around a new skate park and ending the video by revealing the location.

Event Highlights: Showcasing the top moments during a skateboarding competition or highlighting a specific skater’s performance.

Athlete's Highlight Story: Asking a skater's community to voice their admiration for them while overlaying it on top of awe-inspiring clips showcasing them performing mind-blowing tricks.

Park Tricks: Capturing the moments where skaters showcase their skills and perform tricks at skate parks.

Epic Line: Skaters effortlessly execute a seamless sequence of tricks in one continuous flow.

Trick Spotlight: Highlighting every nuanced movement of a single trick by showcasing the skater's skills in slow motion.