How GME Changed the Investing Landscape

Brand & Positioning Strategy
Content & Messaging
January 1, 2021
Financial Services

Key Takeaways

In 2020, the convergence of massive market movements, unprecedented stimulus, the ability to invest small amounts, and commission-free mobile apps led to a large rise in the number of retail investors. These amateur traders have brought a way of investing to the market that defies long-standing market convictions. 

This is best illustrated by the frenzy around GME which has left an indelible mark on the investing landscape in four ways:  

  1. Downfall of Robinhood — Ex-Robinhood users are seeking a new trading platform after losing trust in the platform when trading was halted during the GME upswing. These users value an easy-to-use interface, commission-free trading, a great mobile experience, and the ability to trade cryptocurrencies.
  2. Rise of Meme Stonks — Meme stonks have entered the mainstream media and investing market, which is exemplified by the creation of meme stonk-specific ETFs and job posting for sentiment traders who are active members of r/wallstreetbets. The proliferation of meme stonks in the media has also helped to further the reach of these stocks and increase the excitement surrounding them. While the investment community at large has not fully accepted these stocks, there is still a large portion of retail investors interested in trading these equities.
  3. Importance of Social Media — The rise of GME further propelled the importance of social sentiment investing. Subreddits such as r/wallstreetbets and r/dogecoin have seen unprecedented growth in recent months, as more and more investors turn their back on institutions to garner investment advice from social media. 

Cryptocurrency Frenzy — The buzz around GME has also helped to further solidify the legitimacy of other “hype” assets such as cryptocurrency. Coinsquare saw 93% YoY growth in their monthly active users in January as more investors are investing their money in cryptocurrency, as a way to both hedge against inflation and show their support for the cryptocurrency market.

Near the end of January 2021, GameStop share price (ticker GME) saw an explosive +2,315% increase from $20 to a high of $483.

GameStop - Stock Price

The GameStop frenzy was seen on all major news channels and caused an uproar on Wall Street.

GameStop - Spike on Wall Street

How did this all begin? There was an influx of new retail traders in 2020 due to the pandemic, as more and more people found themselves bored at home.

Search interest for popular trading platforms such as Robinhood saw a 121% MoM average increase in March 2020, similar to the increase in search interest for the search term “stocks.”

Relative Search Interest for Popular Trading Platforms

Apps such as Robinhood even crashed during March of 2020, as they experienced record trading volumes due to the volatile stock market during this time.

Robinhood app crashed - March 2020
Click to view

Meanwhile, the subreddit r/wallstreetbets experienced significant subscriber growth in 2020, increasing by +258% from Jan. 2019 to Dec. 2020.

subreddit - r/wallstreetbets subscribers

What exactly is r/wallstreetbets?

  • “/r/wallstreetbets is a community for making money and being amused while doing it. Or, realistically, a place to come and upvote memes when your portfolio is down.” - WSB FAQ
  • Subreddit for day traders and investors.
  • A popular topic of discussion on wallstreetbets is to find meme “stonks.”
  • Stonks: Internet slang for “stocks.” A deliberate misspelling of stocks and has now become synonymous with the GameStop frenzy.
  • Meme Stonks: Stocks popular amongst internet traders that typically have high volatility. Usually, stonks are tech stocks such as TSLA & AMZN and now, in this case, GME.

So how did GME become a meme stonk? Over a year ago, a few redditors had a hypothesis that GME had huge potential due to the possibility of a short squeeze. In particular, one infamous redditor, u/DeepFuckingValue, started posting regular updates in 2019 on his GME investments.


Timeline of u/deepfuckingvalue’s GME portfolio:

As u/deepfuckingvalue’s portfolio grew, the rest of r/wallstreetbets began to take notice and invested their money into GME. Amongst the wallstreetbets community, GME was already a meme stonk in late 2020 (Nov/Dec), as one redditor reported that 5.8% of GME was owned by r/wallstreetbets. The first megathread for GME was posted on Jan. 28th and since then there has been at least one every day. These megathreads generate more than 50K comments and often have multiple parts (i.e. megathread part 2, 3, 4, etc.).

The collective group of internet retail traders also identified other meme stonks which caused their stock prices to skyrocket, such as AMC and BB.

AMC and Blackberry - Internet Retail Traders

The GME frenzy has forever changed the stock market and how people trade in 4 ways:

GME Frenzy - 4 ways why GME frenzy has forever changed the stock market and how people trade

1. Downfall of Robinhood

After Robinhood halted GME, many users lost trust in the app and its reputation was damaged. Downloads for the Robinhood app spiked during the GME frenzy, but have since fallen and were down -36% YoY in the last week of February.

Downfall of Robinhood - App Downloads - US Google Play Only

Robinhood users rushed to transfer funds to other trading platforms and delete their accounts. Other platforms such as Webull and Fidelity saw a spike in Google search interest.

Downfall of Robinhood - Relative Search Interest US

After halting GME trades, Robinhood angered his userbase who filed 30 class action lawsuits.

GME - Class Action Lawsuit against Robinhood

What does this mean for brands? There is a high number of ex-Robinhood users who are seeking a new trading platform.

How to win over ex-Robinhood user

2. Rise of Meme Stonks

Internet meme stonks are here to stay and are continuing to make waves in the stock market. Dave Portnoy, the founder of Barstoolsports, launched his own ETF called $Buzz which tracks meme stonks.

Rise of Meme Stonks - $Buzz - Dave Portnoy
Click to view

Hedge funds, such as Cindicator Capital, are getting into the meme stonk frenzy as they look to hire Reddit traders.

Click to view

News outlets around the world were reporting on meme stonks and educating their viewers on “How Reddit Works. “

Rise of Meme Stonks - How Reddit Works

3. Importance of Social Media

The GME Frenzy has shone light onto the importance of social media and how it can impact the stock market. With r/wallstreetbets now having over 9 million subscribers, internet retail traders are here to stay.

GME Frenzy - Importance of Social Media - r/wallstreetbets subscribers

What social media platforms do internet traders use?

Top platforms to find internet meme stonks

Meme stonks can also be affected by those who have societal influence or sway such as Elon Musk.

Meme Stonks - Elon Musk tweets affect the stock market significantly

Finance meme accounts are followed by millions of internet retail traders such as litquidity, Finance God, and Arbitrage Andy.

Finance Meme Accounts - litquidity, Finance God, Arbitrage Andy

4. Cryptocurrency Frenzy

With the Robinhood scandal as well as the overall frustration with the corruption of Wall Street, day traders are looking more towards cryptocurrency. Apps such as Coinsquare saw a +93% YoY increase in MAUs in January 2021.

Cryptocurrency Frenzy - Coinsquare Canada - Monthly Active Users

The subreddit r/dogecoin grew their subscriber base from 175K to 1.2M in just two months after Dogecoin increased by +1540% from $0.005 to $0.082 and Elon Musk got behind the cryptocurrency.

Cryptocurrency Frenzy - r/dogecoin subscribers

In turn, bitcoin saw a large rally as Tesla announced that they would be accepting bitcoin payments and bought $1.5B in bitcoin.

Bitcoin - Bitcoin Price

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