Content Opportunity Quadrants™

What content can we create that our audience will love and that isn’t already oversaturated?

Identify the best channels to break through the noise.

1.
Measures your audience’s attention across key channels
2.
Layers in your competitors’ efforts to reach that same audience across the same channels
3.
Identifies channels as whitespace, oversaturated, growing, or declining

Examples from Insights Library:

TikTok Gaming Content Opportunity Quadrants™ Q1 2022
Q1 2022
Content Opportunity Quadrants™

TikTok Gaming Content Opportunity Quadrants™ Q1 2022

TikTok
Members Only
Pro Members
Content Opportunity Quadrants™ Entrepreneurs & Small Business Owners  2021
Q4 2021
Content Opportunity Quadrants™

Content Opportunity Quadrants™ Entrepreneurs & Small Business Owners 2021

YouTube
Twitch
Instagram
Facebook
Members Only
Pro Members
YouTube MotoGP Content Opportunity Breakdown™ Q2 2022
Q2 2022
Content Opportunity Quadrants™

YouTube MotoGP Content Opportunity Breakdown™ Q2 2022

YouTube
Members Only
Pro Members

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