Ambassador Roadmap™

What social media content and tactics can we coach our athletes/ambassadors to activate in order to maximize their digital impact for our brand?

Identify the best channels to break through the noise.

1.
Measures your audience’s attention across key channels
2.
Layers in your competitors’ efforts to reach that same audience across the same channels
3.
Identifies channels as whitespace, oversaturated, growing, or declining

Examples from Insights Library:

How Peloton Nurtured the Most Loyal Brand Ambassadors
Q1 2021
Research

How Peloton Nurtured the Most Loyal Brand Ambassadors

Affiliate Marketing
Instagram
Site & eCommerce
Members Only
Pro Members
Creating Brand Loyalty Through Ambassador Programs
Q1 2021
Influence Identifier™

Creating Brand Loyalty Through Ambassador Programs

Affiliate Marketing
Influencer Marketing
Members Only
Pro Members

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RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate Drance, Marketing Manager

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“The depth, creativity and holistic nature of RightMetric’s analysis was highly insightful and supported the development of our new marketing strategy. Their insights informed our approach to the largest new product launch of the year and resulted in our highest sell through - ever.

Samantha Rayner, Director of Marketing

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