Identify golden content opportunities that are resonating with your audience.
RightMetric’s Content Opportunity Quadrants™ research measures the performance of thousands of recent posts in your niche and identifies the top performing themes that your audience loves. But that’s just the beginning.
Creating great content is one piece of the puzzle. Executing effective distribution is the other. Every RightMetric content insight is paired with executional best practices to ensure your message is seen by as much of your audience as possible.
To identify content themes that are generating high levels of engagement from your audience.
To identify content that is already oversaturated by your competitors.
Content at the intersection of high audience attention and low competition from other brands are the golden opportunities.
RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.
“My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.”
RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.
“The depth, creativity and holistic nature of RightMetric’s analysis was highly insightful and supported the development of our new marketing strategy. Their insights informed our approach to the largest new product launch of the year and resulted in our highest sell through - ever.”